Creative Strategist

Creative Strategist

Date: Jan 8, 2025

Company: NextEra Energy

Requisition ID: 84828

NextEra Energy Resources is the world's largest producer of renewable energy from wind and solar, and a global leader in battery storage. We offer energy solutions that drive economic growth, protect the environment, support communities, and help customers meet their energy needs. Ready to make a lasting impact and create a cleaner future? Join our innovative, world-class team today!

Position Specific Description

Are you passionate about making a difference and shaping the future of clean energy initiatives? If so, we have an exciting opportunity for you as a Creative Strategist on our innovative digital public affairs team.

As a Creative Strategist, you’ll orchestrate direct response and persuasion messaging for concurrent digital projects. Project message development includes conducting opinion research, message planning and creative execution. You will develop copy and coordinate with agency partners.

Working alongside a collaborative and driven team, you’ll thrive in our fast-paced environment, where every action you take has a tangible and meaningful impact on our business.

Key Responsibilities:

• Lead creative strategy for digital public affairs campaigns that target and communicate with key audiences.
• Manage message planning calendars and creative production, including social, email and paid media across concurrent projects.
• Coordinate public opinion research and analysis of key issues, the digital landscape and local audiences to inform creative development.
• Create media briefs that plan out project-specific objectives, messaging and audience targeting for digital advertising campaigns.
• Own copywriting and creative responsibilities for social media as well as branding and direct response advertising.
• Collaborate with Visual Content Producers to collect video and photography assets to enhance our digital storytelling. Contributions may include shot lists and script development.
• Manage graphic design needs by working with in-house creative design team and via Adobe Creative Cloud on a limited basis.
• Function within a fast-paced and constantly evolving environment.
• Completes additional projects as assigned by supervisor.

Job Overview

Job Duties & Responsibilities

• Use social listening tools (Sprinklr) to monitor conversations and engagements and respond to customer inquiries and comments to correct misinformation or answer questions.
• Create digital content for various platforms and ensures that the content aligns with the project or brand's overall messaging and objectives.
• Analyze digital metrics to evaluate the effectiveness of campaigns and use data to make informed decisions about future content and engagement strategies while developing frequent (weekly/monthly) reports for leaders.
• Administer, govern, and support company-wide publishing and listening tool (Sprinklr) and, as necessary, social media platforms.
• Maintain messaging library working cross-functionally to identify answers to questions originating from listening channels.
• Provide ongoing project management of assigned projects to achieve goals and objectives.
• Perform other job-related duties as assigned.

Required Qualifications

• High School Grad / GED
• Bachelor's or Equivalent Experience
• Experience: 2+ years

Preferred Qualifications

• Bachelor's Degree

NextEra Energy offers a wide range of benefits to support our employees and their eligible family members. Click here to learn more.

Employee Group: Exempt
Employee Type: Full Time
Job Category: Marketing/Communications
Organization: NextEra Energy Resources, LLC
Relocation Provided: No

NextEra Energy is an Equal Opportunity Employer. Qualified applicants are considered for employment without regard to race, color, age, national origin, religion, marital status, sex, sexual orientation, gender identity, gender expression, genetics, disability, protected veteran status or any other basis prohibited by law. We are committed to a diverse and inclusive workplace.

NextEra Energy does not accept any unsolicited resumes or referrals from any third-party recruiting firms or agencies. Please see our policy for more information.

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Nearest Major Market: Palm Beach
Nearest Secondary Market: Miami