Media Supervisor Job at Tbwa Chiat/Day Inc in New York

The Media Supervisor role is responsible for leading the planning, management, and execution of client’s media strategy in order to maximize client branding and business objectives. This person must have in-depth knowledge of all digital channels including social, programmatic, video, and other emerging channels. This person will be a strategic leader both internally and in client presentations. This role will work closely with Marketing Science and Strategy to align media efforts with other marketing efforts. They will be responsible for owning the day-to-day client and key third-party vendor relationships and will manage and distribute work across the associate planners, planners, and senior planners on the team.

You will:

• Coordinate and oversee the management, trafficking, optimization, and reporting of all campaign initiatives.
• Manage the billing team and provide final approval on all billing needs.
• Oversee and approve all media campaign set-up and execution, including working with other internal teams and clients to secure deliverables.
• Provide strategic insights and optimizations for all client reports.
• Research and prepare new information for paid media plans, RFPs, and presentations.
• Evaluate, build, and maintain relationships in the display and emerging media community.
• Stay up-to-date on and advise the Media team on the latest trends in interactive marketing/media and developments.
• Lead the development of “Point of View” (POV) documents on new trends or special opportunities.
• Evaluate client needs and escalate needs or issues as they arise to leadership.
• Drive audience insights and channel strategy.
• Sell in media initiatives to clients.
• Integrate with neighboring disciplines (MKS, Strategy, Creative) on overall campaign direction.
• Oversee two media planners on client account.

You have:

• 5+ years of experience as a digital media associate/trafficker/planner.
• Full knowledge of Google Campaign Manager trafficking and reporting; DFP knowledge a plus.
• Experience in social media planning, specifically with TikTok and Meta.
• Full knowledge of TikTok and Meta trafficking and reporting.
• Previous experience with Trade Desk, eMarketer, Nielsen, ComScore, Mintel, Forrester, Integral Ad Science, etc.
• Familiarity with Google ad products - bonus points if you're familiar with Google AdWords and DV360.
• Detailed understanding and passion for digital media and the digital landscape.
• Thorough knowledge of standard and rich media ad trafficking software for display, video, mobile, and other emerging channels.
• Strong interpersonal, written, and verbal communication skills.
• Ability to multi-task and meet deadlines while paying attention to details and being agile.
• Good project management, planning, and organizational skills.
• Proficient in MS Office, specifically Excel.
• Ability to delegate and train junior team members.