We are seeking a creative and results-driven Social Media Manager to join our dynamic team at B&T USA. The ideal candidate will be responsible for developing and implementing effective social media strategies to enhance our brand presence, engage with our audience, drive traffic to our website, dealers, and increase general awareness of our products. This role requires a blend of creativity, analytical skills, and a deep understanding of social media trends along with best practices. An understanding of video editing experience is beneficial, as content will be posted on multiple platforms and creating/reposting video-based content with different formatting requirements.
Essential Duties and Responsibilities
- Develop and implement effective social media strategies to enhance our brand presence, engage with our audience, drive traffic to our website, dealers, and increase general awareness of our products.
- Increase participation and revenue via social media across multiple platforms.
- Monitor all comments and messages on behalf of B&T’s social media pages.
- Conceptualize and produce quality social content on all pages for the purpose of inciting engagement and social inquiries.
- Report on monthly metrics.
- Develop and execute a comprehensive social media strategy aligned with brand guidelines.
- Oversee content production, collaborate with design and marketing teams for multi-platform campaigns.
- Monitor, analyze, and refine social media strategies to improve performance and engagement.
- Cultivate online engagement by encouraging participation, driving brand growth, and increasing follower interaction.
- Stay ahead of social media trends, leveraging opportunities to enhance the company's digital footprint.
- Partner with internal teams for integrated marketing initiatives (e.g., email campaigns, landing pages).
- Maintain a cohesive brand voice and visual consistency across all platforms.
- Identify content gaps and recommend new ideas to meet the needs of our audience and clients.
- Create, curate, and manage published content (images, video, written) that aligns with the brand's voice and objectives.
- Monitor social media channels for trends, audience engagement, and feedback; direct engagement that is not responded to promptly for inquiries and comments to the correct internal individuals.
- Conduct research on industry trends, competitor activities, and audience preferences to inform content creation.
- Collaborate with graphic designers to produce visually appealing content using Adobe tools.
- Analyze performance metrics of social media campaigns; prepare reports to assess effectiveness and identify areas for improvement.
- Manage paid social media advertising campaigns to maximize reach and conversion rates.
- Ensure all content is proofread for accuracy and aligns with brand guidelines before publication.
- Build relationships with influencers and engage in public relations efforts to enhance brand visibility.
Required Education/Experience
- BA in business administration, marketing, communications, or a related field.
- Experience is imperative in this role, and evidence of your success must be present.
- Proven experience in social media management, preferably in an e-commerce or digital marketing environment.
- Strong organization and project management skills, as well as attention to detail.
- Strong written and verbal communication skills, as well as copywriting and proofreading skills.
- Must be a self-starter and able to independently move projects forward, prioritize tasks, and meet deadlines.
- Must have strong analytical skills to analyze metrics, interpret data, create reports and make informed decisions based on insights.
- This role requires a blend of creativity, analytical skills, and a deep understanding of social media trends and best practices.
- Video editing experience is beneficial across multiple platforms.
- Strong understanding of various social media platforms including Facebook, Instagram, X, Reddit, LinkedIn, YouTube, etc.
- Ability to conduct thorough research to stay updated on industry trends and audience interests.
- A proactive attitude towards problem-solving and a passion for staying ahead of digital marketing trends.
- Work performed in a fast-paced, office environment.
- Must be able to access and navigate B&T’s facilities.
Physical Requirements
- Regularly required to sit and talk or hear with prolonged periods of sitting at a desk and working on a computer.
- Regularly required to use hands to finger, handle, or feel objects or controls, stand, bend, reach and move about the facility.
- Specific vision abilities required include close vision and the ability to adjust focus.
Job Type
Full Time – Salary
On-Site, Tampa-based preferred
- Company contributes 100% for employee HMO medical option.
- Vision
- 401(k) Retirement Savings Plan including a 4% matching contribution
- Disability Plans
- Paid vacation and sick leave
- Paid Holidays
B&T participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.
All offers of employment at B&T are contingent upon clear results of a thorough drug and background check.
B&T provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, nation origin, pregnancy, disability status, protected veteran status, genetic information, sexual orientation, gender identity or expression, marital status or any other characteristics protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including advertising, recruiting, interviewing, hiring, placement, accommodations, promotion, termination, job assignments, layoff, recall, transfer, discipline, leave of absence, compensation, and access to benefits and training. All employment decisions are based strictly on job-related qualifications and abilities.
About B&T USA
B&T USA, a Florida-based firearms, suppressor, and accessories manufacturer operating under license of B&T AG SWITZERLAND, which was founded in 1991 as a designer and manufacturer of the industry’s most advanced suppressors. Under the leadership of Karl Brügger, B&T AG has evolved into a world leader in the design, manufacture, and sale of the most technologically advanced, high-performance weapons systems in the world used globally by police, special forces, elite military units and private citizen consumers.
B&T USA and all our employees are committed to conducting business with the highest ethical standards. We require all employees to comply with all applicable laws, regulations, rules, and regulatory orders. Our reputation for honesty, integrity and high ethics is as important to us as our reputation for creating innovative solutions.
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