Manager, Analytics (Media)

Manager, Analytics (Media)

Apply locations: USA - Remote - Maryland

Time type: Full time

Posted on: Posted 2 Days Ago

Job requisition id: R1082519

The purpose of this role is to lead and manage customer analysis deep dives, execute the strategies outlined by senior leadership, and manage the day-to-day communication with clients.

Job Description:

The Media Analytics team at Merkle is a fast-growing team of experts who apply rigorous analytics to help our clients assess the impact of their media efforts. We combine our deep media platform knowledge and cross-channel expertise to understand the drivers of performance.

We are looking for a manager to be the primary daily SME voice to the client and lead a delivery team to implement strategies and plans that deliver insights and measurements to allow clients to improve their media investment decisions. You will report to the Director, Analytics. This is a hybrid role near Bethesda, MD.

Responsibilities:

• You will be the primary contact to client and company partners; manage daily communications.
• You will manage a cleanroom environment where we will use log-level data to create custom reports based on client requirements.
• You will use cleanroom data to create and model audiences for activation and then examine the performance of those audiences from a media and sales perspective.
• You will architect solutions based on client's goals.
• You will translate requirements into analytics roadmap and delivery plan.
• You will lead the team and manage the delivery chain.
• You will deliver end-to-end insights, performance dashboards, and Return on Investment analysis, applying media, behavior, and performance data.
• You will design and implement measurement frameworks, test/learn strategies, and optimization scenarios to improve clients’ media performance.
• You will manage business analysts and provide expertise, mentoring, and career advocacy to junior team members.

Qualifications:

• 5+ years of experience in Analytics, designing and measuring media or audience-based tests.
• Experience with data and modeling tools such as SQL, Python, R, AWS, GCP, Azure, and BI and visualization tools, such as Tableau.
• Experience translating partner requests into workable analytics solutions.
• Foundational experience with Mobile and Video advertising in Paid Social and Display.
• Bachelor's Degree (B.S.) in statistics, economics, or related quantitative field required.

Additional Information:

The anticipated salary range for this position is $94,000 - $152,375. Salary is based on a variety of factors including relevant experience, knowledge, skills, and other factors permitted by law. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available.

Location: USA - Remote - Maryland

Brand: Merkle

Time Type: Full time

Contract Type: Permanent

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