Blizzard Entertainment
Director, Digital Marketing Analytics | Irvine, CA
Blizzard Entertainment, Irvine, California, United States, 92620
Team Name:
Find out more about the daily tasks, overall responsibilities, and required experience for this opportunity by scrolling down now. Job Title : Director, Digital Marketing Analytics | Irvine, CA Reports To:
Head of CRM Strategy & Lifecycle Marketing Location : Irvine, CA (Hybrid) Your Mission We're seeking an experienced Digital Marketing Analytics team leader who can extrapolate strategic insights into actionable marketing plans while creating strong cross-functional partnerships. This role will support the Mobile User Acquisition, Paid Media, and CRM & Lifecycle Marketing teams to help optimize marketing performance, refine audience approaches, and drive business impact at scale across our marketing channels. The ideal candidate has hands-on experience as a practitioner and leader utilizing advanced analytics and measurement to provide stakeholders with the data needed to align and drive strategic initiatives. You should have a strong background in global testing and implementing media and marketing mix models, attribution logic, lift modeling, and A/B testing. A critical aspect of this leader’s success will be her/his ability to visualize data reporting in near-real time and create a compelling rationale for course-correcting and planning future initiatives. What you bring to the table Priorities can often change in a fast-paced environment like ours, so this role includes but is not limited to, the following responsibilities: Team Management and Leadership Manage, mentor, and grow a team of analytics professionals to deliver actionable insights across marketing initiatives. Establish a culture of curiosity, collaboration, and data-driven decision-making within the team and with cross-functional partners. Partner closely with the Global Insights team to share knowledge across other analytics pods (i.e., game, product) and build inter-company bridges. Communicate effectively and strategically with stakeholders to inform decision-making and drive alignment. Reporting Design and implement real-time tracking across paid, owned, and earned channels that provides a holistic look at our touch points, their impact, and interplay. Provide regular reports and insights to the executive team on performance, in-market tests, and near-term implications to spend and channel mix. Own reporting and analysis for all media metrics, including owned/earned media. Tie together disparate business, marketing, and consumer data signals to fully extract paid/owned/earned media value and their contributions to revenue and audience growth. Assess how effectively and efficiently digital channels are driving customer purchase funnel objectives and provide data-informed insights to the operations team. Campaign Planning Support Partner with Strategy & Activation teams to develop audience-first recommendations by understanding in-game player behaviors, monetization trends, and third-party segment performance. Determine the optimal mix and interplay of Blizzard's “owned” and paid digital channels to reach our audiences most effectively and efficiently. Aid in forecasting performance for multi-channel marketing campaigns and tracking against those goals. Measurement Innovation and Experimentation Create marketing mix models that help guide our go-to-market campaigns, ultimately guiding spend and channel weight/importance in all key regions. Implement A/B testing and analysis for media and CRM channels that provide stakeholders with an understanding of what is working and what could be improved in the player funnel. Drive further personalization by collaborating with data scientists to support and analyze hypotheses using best practices for A/B testing, attribution models, and media mix optimization. Minimum Requirements 10+ years of experience in digital marketing analytics (CRM, paid media, mobile UA focus). Strong verbal and presentation skills to drive actionable insights for omnichannel planning & optimization against business objectives for leadership. Effective in taking complex data sets and building easy-to-understand visualizations. Proficient with SQL and can effectively and efficiently query massive data sets. Ability to translate complex analysis into easy-to-understand insights and recommendations. A solution-minded individual with excellent problem-solving skills. Capable of thinking outside the box to bring new insight and hypotheses to the business. Comfortable working with and joining multiple data sets from various sources. Exposure to third-party ad-serving platforms (Sprinklr, Google Campaign Manager), web analytics (Google Analytics/Adobe Analytics), and third-party validation (IAS, DoubleVerify). Knowledge of:
Custom qualitative digital measurement vendors preferred (Milward Brown, Research Now, Nielsen DAR/TAR). Data visualization (Tableau, Power BI). Paid media and mobile UA buying platforms, KPIs/media metrics, and attribution (AppsFlyer, SKAN, CAPI, etc).
Extra Points Advanced degree in related field (statistics, mathematics, etc.). Fluency in Python language. Experience with Tableau & PowerBI. Passion for video games! Your Platform Best known for iconic video game universes including Warcraft, Overwatch, Diablo, and StarCraft, Blizzard Entertainment, Inc. (www.blizzard.com), is a premier developer and publisher of entertainment experiences. Our World Activision Blizzard, Inc., is one of the world's largest and most successful interactive entertainment companies and is at the intersection of media, technology, and entertainment. We are committed to creating a diverse and inclusive environment and strongly encourage you to apply.
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Find out more about the daily tasks, overall responsibilities, and required experience for this opportunity by scrolling down now. Job Title : Director, Digital Marketing Analytics | Irvine, CA Reports To:
Head of CRM Strategy & Lifecycle Marketing Location : Irvine, CA (Hybrid) Your Mission We're seeking an experienced Digital Marketing Analytics team leader who can extrapolate strategic insights into actionable marketing plans while creating strong cross-functional partnerships. This role will support the Mobile User Acquisition, Paid Media, and CRM & Lifecycle Marketing teams to help optimize marketing performance, refine audience approaches, and drive business impact at scale across our marketing channels. The ideal candidate has hands-on experience as a practitioner and leader utilizing advanced analytics and measurement to provide stakeholders with the data needed to align and drive strategic initiatives. You should have a strong background in global testing and implementing media and marketing mix models, attribution logic, lift modeling, and A/B testing. A critical aspect of this leader’s success will be her/his ability to visualize data reporting in near-real time and create a compelling rationale for course-correcting and planning future initiatives. What you bring to the table Priorities can often change in a fast-paced environment like ours, so this role includes but is not limited to, the following responsibilities: Team Management and Leadership Manage, mentor, and grow a team of analytics professionals to deliver actionable insights across marketing initiatives. Establish a culture of curiosity, collaboration, and data-driven decision-making within the team and with cross-functional partners. Partner closely with the Global Insights team to share knowledge across other analytics pods (i.e., game, product) and build inter-company bridges. Communicate effectively and strategically with stakeholders to inform decision-making and drive alignment. Reporting Design and implement real-time tracking across paid, owned, and earned channels that provides a holistic look at our touch points, their impact, and interplay. Provide regular reports and insights to the executive team on performance, in-market tests, and near-term implications to spend and channel mix. Own reporting and analysis for all media metrics, including owned/earned media. Tie together disparate business, marketing, and consumer data signals to fully extract paid/owned/earned media value and their contributions to revenue and audience growth. Assess how effectively and efficiently digital channels are driving customer purchase funnel objectives and provide data-informed insights to the operations team. Campaign Planning Support Partner with Strategy & Activation teams to develop audience-first recommendations by understanding in-game player behaviors, monetization trends, and third-party segment performance. Determine the optimal mix and interplay of Blizzard's “owned” and paid digital channels to reach our audiences most effectively and efficiently. Aid in forecasting performance for multi-channel marketing campaigns and tracking against those goals. Measurement Innovation and Experimentation Create marketing mix models that help guide our go-to-market campaigns, ultimately guiding spend and channel weight/importance in all key regions. Implement A/B testing and analysis for media and CRM channels that provide stakeholders with an understanding of what is working and what could be improved in the player funnel. Drive further personalization by collaborating with data scientists to support and analyze hypotheses using best practices for A/B testing, attribution models, and media mix optimization. Minimum Requirements 10+ years of experience in digital marketing analytics (CRM, paid media, mobile UA focus). Strong verbal and presentation skills to drive actionable insights for omnichannel planning & optimization against business objectives for leadership. Effective in taking complex data sets and building easy-to-understand visualizations. Proficient with SQL and can effectively and efficiently query massive data sets. Ability to translate complex analysis into easy-to-understand insights and recommendations. A solution-minded individual with excellent problem-solving skills. Capable of thinking outside the box to bring new insight and hypotheses to the business. Comfortable working with and joining multiple data sets from various sources. Exposure to third-party ad-serving platforms (Sprinklr, Google Campaign Manager), web analytics (Google Analytics/Adobe Analytics), and third-party validation (IAS, DoubleVerify). Knowledge of:
Custom qualitative digital measurement vendors preferred (Milward Brown, Research Now, Nielsen DAR/TAR). Data visualization (Tableau, Power BI). Paid media and mobile UA buying platforms, KPIs/media metrics, and attribution (AppsFlyer, SKAN, CAPI, etc).
Extra Points Advanced degree in related field (statistics, mathematics, etc.). Fluency in Python language. Experience with Tableau & PowerBI. Passion for video games! Your Platform Best known for iconic video game universes including Warcraft, Overwatch, Diablo, and StarCraft, Blizzard Entertainment, Inc. (www.blizzard.com), is a premier developer and publisher of entertainment experiences. Our World Activision Blizzard, Inc., is one of the world's largest and most successful interactive entertainment companies and is at the intersection of media, technology, and entertainment. We are committed to creating a diverse and inclusive environment and strongly encourage you to apply.
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