META
Growth Marketing Manager, B2B, AI
META, Menlo Park, California, United States, 94025
Meta's mission is to give people the power to build community and bring the world closer together. Meta builds technologies that help people connect, find communities, and grow businesses. Business Growth Marketing (BGM) contributes directly to this mission by connecting every business in the world with their customers. Meta seeks an experienced digital marketer for its Business Growth Marketing team to help us grow the adoption of LLaMA (Large Language Model Meta AI), a state-of-the-art foundational large language model with developers, enterprises and governments audiences. A successful candidate must have experience building and managing growth programs and digital marketing channels in a fast-paced company. They must thrive with cross-functional teams and exhibit analytical and marketing skills.
Growth Marketing Manager, B2B, AI Responsibilities
Manage digital marketing channels (web, email/CRM, etc.) to execute high-performing go-to-market activations to enterprise audiences at scale. Collaborate with engineering, product marketing and sales/partnerships teams to understand the needs of our target audiences and develop digital/performance marketing strategies that will drive awareness, consideration and adoption of LLaMA. Work with quantitative and qualitative data teams to understand the audience and use cases to inform the strategy, rollout decisions, optimizations, and measurement. Produce and share data insights with the rest of the cross-functional teams that touch the customer journey and experience to inform strategy. Partner with sales and partnerships organizations to drive qualified enterprise leads into the sales funnel and support sales cycle efficiency with performance and digital marketing best practices. Improve our digital funnel across target audiences, all the way from discovery through to conversion. Oversee end-to-end campaign execution across operations, creative, and analytics teams to ensure on time and accurate launches. Regularly analyze campaign performance, identify areas for improvement, and make data-driven recommendations. Design and implement test plans to understand drivers of conversion and product adoption. Minimum Qualifications
7+ years of experience in marketing. Experience with CMS, CRM and marketing automation platforms and tools. Expertise working with enterprise business development and partnerships teams to drive full funnel marketing. Experience with A/B Testing and lift measurement. Experience influencing and providing direction to cross-functional teams, including engineering, data science, sales, product, and creative to execute and evaluate marketing campaigns. Preferred Qualifications
Marketing experience in AI, enterprise B2B and/or technology focused environment. Experience with Salesforce. For those who live in or expect to work from California if hired for this position, please click here for additional information. Compensation $150,000/year to $211,000/year + bonus + equity + benefits.
Please make sure you read the following details carefully before making any applications. Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta. Equal Employment Opportunity and Affirmative Action Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice here. Meta is committed to providing reasonable support (called accommodations) in our recruiting processes for candidates with disabilities, long term conditions, mental health conditions or sincerely held religious beliefs, or who are neurodivergent or require pregnancy-related support. If you need support, please reach out to accommodations-ext@meta.com.
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Manage digital marketing channels (web, email/CRM, etc.) to execute high-performing go-to-market activations to enterprise audiences at scale. Collaborate with engineering, product marketing and sales/partnerships teams to understand the needs of our target audiences and develop digital/performance marketing strategies that will drive awareness, consideration and adoption of LLaMA. Work with quantitative and qualitative data teams to understand the audience and use cases to inform the strategy, rollout decisions, optimizations, and measurement. Produce and share data insights with the rest of the cross-functional teams that touch the customer journey and experience to inform strategy. Partner with sales and partnerships organizations to drive qualified enterprise leads into the sales funnel and support sales cycle efficiency with performance and digital marketing best practices. Improve our digital funnel across target audiences, all the way from discovery through to conversion. Oversee end-to-end campaign execution across operations, creative, and analytics teams to ensure on time and accurate launches. Regularly analyze campaign performance, identify areas for improvement, and make data-driven recommendations. Design and implement test plans to understand drivers of conversion and product adoption. Minimum Qualifications
7+ years of experience in marketing. Experience with CMS, CRM and marketing automation platforms and tools. Expertise working with enterprise business development and partnerships teams to drive full funnel marketing. Experience with A/B Testing and lift measurement. Experience influencing and providing direction to cross-functional teams, including engineering, data science, sales, product, and creative to execute and evaluate marketing campaigns. Preferred Qualifications
Marketing experience in AI, enterprise B2B and/or technology focused environment. Experience with Salesforce. For those who live in or expect to work from California if hired for this position, please click here for additional information. Compensation $150,000/year to $211,000/year + bonus + equity + benefits.
Please make sure you read the following details carefully before making any applications. Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta. Equal Employment Opportunity and Affirmative Action Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice here. Meta is committed to providing reasonable support (called accommodations) in our recruiting processes for candidates with disabilities, long term conditions, mental health conditions or sincerely held religious beliefs, or who are neurodivergent or require pregnancy-related support. If you need support, please reach out to accommodations-ext@meta.com.
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