Media Planner, Paid Search and Social

You will lead the creation, execution, and optimization of paid search and paid social campaigns for a client’s large recruitment effort. Acting as the strategic SEM and paid social support, you’ll oversee budget and bid management, as well as ongoing performance optimization. You will collaborate across channels and departments and deliver data-driven insights and actionable performance reporting to clients. You’ll define and communicate SEM and paid social goals, ensure client satisfaction, and educate internal and external teams on the evolving SEM and social landscape and emerging opportunities.

Below covers everything you need to know about what this opportunity entails, as well as what is expected from applicants. You Will

Ensure effective campaign performance with hands-on keys. Drive the ongoing development, implementation, and optimization of SEM and paid social for a US brand with $30MM+ budgets. Work as part of a larger Media team, aligning your campaigns with your colleagues’ strategies to reduce costs & improve performance by sharing learnings. Translate business goals to SEM and paid social platform activation strategies/tactics. Own the hands-on execution and management of day-to-day performance for multiple campaigns, including budget pacing, campaign setup, account structure, targeting strategy, bid strategy, platforms, data usage, performance optimizations, testing strategy, troubleshooting, and downstream client funnel optimization. Clearly communicate paid search and paid social best practices and strategies, both internally and externally. Create and share search POVs. Develop consistent account processes and procedures. Craft compelling ad copy and guide CRO strategies to drive high-quality traffic and conversions. Deliver actionable insights to clients through insightful, visually compelling reports (including analysis and strategic recommendations). Identify market and consumer trends, telling a story with search data. Run iterative testing strategies to drive incremental performance lifts. Map out search and social tactics and strategies on a daily, weekly, monthly, quarterly, and annual basis. Conduct regular SEM and social media audits and competitive analyses to identify net-new opportunities and recommendations to clients. Provide data-driven insights and recommendations to refine our strategy and improve campaign performance. Stay on top of the latest trends in the SEM and social landscape, keeping clients educated and adapting our search strategies as needed in response.

You Have

2+ years of hands-on experience managing and optimizing paid search and paid social campaigns, including Google Ads, Bing Ads, Search Ads 360, and Meta. Client-facing experience is a strong plus. Experience managing workflows and collaborating across departments to drive team alignment and deliver on campaign objectives and client goals. Expertise in technical execution and reporting, with platform management experience across SA360, Google Ads, Microsoft Ads, other SEM tools, and Meta, and drive actionable insights. Experience managing monthly and yearly campaign budgets, including forecasting, pacing, and collaborating with finance teams to manage financial reporting. Ability to leverage performance data and analytics to make informed decisions, optimize campaigns, and provide actionable recommendations to improve ROI. Strong ability to prioritize tasks effectively and remain flexible in a dynamic, fast-changing environment. Experience leading conversion rate optimization efforts and A/B testing strategies to drive improved campaign performance. Ability to create and present detailed reports and performance updates to clients, internal stakeholders, and senior leadership, with a strong focus on data visualization and actionable insights. Proficiency in Excel and spreadsheet management, including advanced functions for data analysis and reporting. Agency experience preferred, with a strong understanding of fast-paced environments and client deliverables.

What We Offer

Global maternity and parental leave. Competitive benefits packages. Vacation, compassionate leave, wellness days, and flex days. Six free therapy sessions through Therify. Access to online services for families and new parents. Hybrid work options. Summer Fridays (off at 3:00 PM local time every Friday). Diversity and Inclusion Board with 12 affinity groups. Funding towards internal learning and development. Enterprise-wide employee discounts.

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