Tbwa Chiat/Day Inc
Associate Director, Growth Marketing
Tbwa Chiat/Day Inc, Chicago, Illinois, United States, 60290
Codal is an award-winning web design and development consultancy that helps enterprise organizations solve complex problems and accelerate growth through elegant, data-driven digital solutions. Our areas of expertise include application modernization, eCommerce, UX/UI design, product strategy, data analytics, and artificial intelligence.
Maximise your chances of a successful application to this job by ensuring your CV and skills are a good match. At Codal, you’ll collaborate with some of the most innovative organizations in the world and work on cutting-edge technologies that push the boundaries of design and software development. You’ll also be part of a community that promotes long-term success, not just for our clients but for each other. We’ll help you develop a professional roadmap that takes your career to new heights. Who you’ll be working with Codal is seeking a highly motivated Associate Director, Growth Marketing to drive brand awareness and lead generation through data-driven strategies. The ideal candidate will be responsible for developing multi-channel lead acquisition campaigns, managing content, coordinating events, analyzing data, and collaborating with sales teams. You will operate in a fast-paced, agile environment on a small but impactful marketing team, reporting directly into the Director of Marketing. In this hands-on role, you'll run end-to-end marketing campaigns, generate leads through digital marketing, drive mindshare through our Codal website, conduct market research and actively engage with the leadership team to optimize the performance of our marketing strategies. What you’ll be doing Lead Generation & Acquisition:
Develop, execute, maintain and optimize multi-channel lead generation campaigns to drive qualified leads and increase brand visibility. Leverage various platforms such as email marketing, social media, SEO/SEM, and paid advertising. Content Management:
Oversee the development, curation, and distribution of high-quality content across all marketing channels. Ensure content aligns with the overall marketing strategy and captivates our target audience effectively. Event Coordination:
Plan, organize, and execute industry events, webinars, and trade shows. Ensure seamless integration of these events into the overall marketing strategy to maximize lead generation and brand exposure. Data Analysis & Reporting:
Utilize analytics tools such as Hubspot, Google Analytics, and SEMRush to track, measure, and report on the performance of marketing campaigns. Provide actionable insights and recommendations to improve campaign effectiveness and ROI. Account-Based Marketing/Experience (ABM/ABX):
Create, strategize and implement ABM/ABX campaigns to target high-value accounts. Manage all campaigns to ensure they address the specific needs of these accounts. Strategy Development:
Develop and implement comprehensive growth marketing strategies by leveraging data within Hubspot and Salesforce. Identify and capitalize on new opportunities to drive customer acquisition, engagement, and retention. Collaboration:
Work closely with the sales team to ensure leads are properly qualified and nurtured through the sales funnel. Collaborate with sales, product, and internal SMEs to support overall company goals. What you’ll need to be successful (Requirements) Bachelor's degree in marketing or an equivalent, relevant field 7+ years of related experience in a B2B focused marketing environment Experience managing a team of 1-2 marketers Previous agency/consulting experience is required Familiar with marketing automation, sales tools, and analytics tools such as Google Analytics, Salesforce, Hubspot, Asana, and SEMRush Strong project management and organizational skills Excellent verbal, written, and interpersonal skills The ability to work well under pressure, meet key deadlines, and manage multiple projects simultaneously Excellent presentation skills with the ability to influence key stakeholders Analytical mindset and the ability to track and measure campaign effectiveness Familiar with HubSpot workflows, automated email campaigns, landing pages and lead capture forms Proven track record of developing and executing successful, data-driven marketing campaigns Strong analytical skills with the ability to interpret data and translate insights into actionable strategies Experience with account-based marketing strategies and execution Creative thinker with the ability to develop innovative marketing strategies Benefits and Salary $100,000.00- $200,000.00 We offer medical, life, dental/vision, and many more insurance types! Employer 401k match - 4% Need another reason to hit the “apply” button? Codal is a global agency with over 200 employees, and offices in the US, UK, and India We regularly host happy hours, dinners, excursions, and other company events Office snacks and drinks with a fancy Bevi water machine A recreational group that competes in city leagues for softball and volleyball An office in downtown Chicago with a gym, food court, and other amenities Working hybrid for in-person collaboration and sprint-planning days Note: Codal only communicates with candidates through official @codal.com email addresses. We never request payment during the hiring process. Please be vigilant regarding recruitment scams. #LI-Hybrid At Codal, we are committed to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status.
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Maximise your chances of a successful application to this job by ensuring your CV and skills are a good match. At Codal, you’ll collaborate with some of the most innovative organizations in the world and work on cutting-edge technologies that push the boundaries of design and software development. You’ll also be part of a community that promotes long-term success, not just for our clients but for each other. We’ll help you develop a professional roadmap that takes your career to new heights. Who you’ll be working with Codal is seeking a highly motivated Associate Director, Growth Marketing to drive brand awareness and lead generation through data-driven strategies. The ideal candidate will be responsible for developing multi-channel lead acquisition campaigns, managing content, coordinating events, analyzing data, and collaborating with sales teams. You will operate in a fast-paced, agile environment on a small but impactful marketing team, reporting directly into the Director of Marketing. In this hands-on role, you'll run end-to-end marketing campaigns, generate leads through digital marketing, drive mindshare through our Codal website, conduct market research and actively engage with the leadership team to optimize the performance of our marketing strategies. What you’ll be doing Lead Generation & Acquisition:
Develop, execute, maintain and optimize multi-channel lead generation campaigns to drive qualified leads and increase brand visibility. Leverage various platforms such as email marketing, social media, SEO/SEM, and paid advertising. Content Management:
Oversee the development, curation, and distribution of high-quality content across all marketing channels. Ensure content aligns with the overall marketing strategy and captivates our target audience effectively. Event Coordination:
Plan, organize, and execute industry events, webinars, and trade shows. Ensure seamless integration of these events into the overall marketing strategy to maximize lead generation and brand exposure. Data Analysis & Reporting:
Utilize analytics tools such as Hubspot, Google Analytics, and SEMRush to track, measure, and report on the performance of marketing campaigns. Provide actionable insights and recommendations to improve campaign effectiveness and ROI. Account-Based Marketing/Experience (ABM/ABX):
Create, strategize and implement ABM/ABX campaigns to target high-value accounts. Manage all campaigns to ensure they address the specific needs of these accounts. Strategy Development:
Develop and implement comprehensive growth marketing strategies by leveraging data within Hubspot and Salesforce. Identify and capitalize on new opportunities to drive customer acquisition, engagement, and retention. Collaboration:
Work closely with the sales team to ensure leads are properly qualified and nurtured through the sales funnel. Collaborate with sales, product, and internal SMEs to support overall company goals. What you’ll need to be successful (Requirements) Bachelor's degree in marketing or an equivalent, relevant field 7+ years of related experience in a B2B focused marketing environment Experience managing a team of 1-2 marketers Previous agency/consulting experience is required Familiar with marketing automation, sales tools, and analytics tools such as Google Analytics, Salesforce, Hubspot, Asana, and SEMRush Strong project management and organizational skills Excellent verbal, written, and interpersonal skills The ability to work well under pressure, meet key deadlines, and manage multiple projects simultaneously Excellent presentation skills with the ability to influence key stakeholders Analytical mindset and the ability to track and measure campaign effectiveness Familiar with HubSpot workflows, automated email campaigns, landing pages and lead capture forms Proven track record of developing and executing successful, data-driven marketing campaigns Strong analytical skills with the ability to interpret data and translate insights into actionable strategies Experience with account-based marketing strategies and execution Creative thinker with the ability to develop innovative marketing strategies Benefits and Salary $100,000.00- $200,000.00 We offer medical, life, dental/vision, and many more insurance types! Employer 401k match - 4% Need another reason to hit the “apply” button? Codal is a global agency with over 200 employees, and offices in the US, UK, and India We regularly host happy hours, dinners, excursions, and other company events Office snacks and drinks with a fancy Bevi water machine A recreational group that competes in city leagues for softball and volleyball An office in downtown Chicago with a gym, food court, and other amenities Working hybrid for in-person collaboration and sprint-planning days Note: Codal only communicates with candidates through official @codal.com email addresses. We never request payment during the hiring process. Please be vigilant regarding recruitment scams. #LI-Hybrid At Codal, we are committed to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status.
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