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Marketing - Marketing Manager Job at Hire Talent in San Francisco

Hire Talent, San Francisco, CA, United States, 94199

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Job Title: Loyalty Marketing Manager
Location: San Francisco, CA
Duration: 6 Months on w2

Job Description:
  • The Loyalty team drives the strategic direction for the rewards program including acquisition, retention, and engagement.
  • This role is primarily focused on acquisition for both credit card and the free rewards program.
  • This roles ensures launch and execution of marketing initiatives are as planned and integrated into the brand's commercial planning calendar and support the brand's overall marketing objectives.
  • They serve as the primary point of contact and are directly embedded with the brand teams.
  • The ideal candidate for this team must have strong communication and influencing skills, the ability to analyze data and customer trends, be able to manage multiple projects and execute cross-channel marketing campaigns.

ESSENTIAL DUTIES & RESPONSIBILITIES:
  • Supports the execution of omnichannel and channel specific loyalty and card marketing strategies to drive customer engagement, retention & acquisition; delivers against brand objectives in partnership with Sr Manager of Loyalty
  • Inputs into creative briefs and partners with brand creative teams on the development of loyalty marketing assets across multiple platforms within ****; maintains oversight to ensure creative is on-time and executed according to the strategy, partnering with cross-functional teams and brand stakeholders to ensure seamless execution.
  • Represents loyalty in meetings and cross-functional alignments, partnering with key brand teams to ensure strategy is understood and execution happens across channels
  • Analyzes and interprets financial data to inform hindsight, in-season traction and budget forecasting partnership with Business Analysis team:
  • Conducts weekly, quarterly and annual reporting, tracking campaign program performance and progress by brand, channel against acquisition goals.
  • Visualizes data and builds stories to report campaign and program results
  • Partners with appropriate L&P team members to report and communicate results to stakeholders and cross-functional partners
  • Aligns with key business partners throughout organization on L&P program goals and initiatives; drives for collaboration, integration and shared accountability
  • Manages budgeting, open and close POs, forecasting and actualizing costs
  • Manages approval process of marketing assets with legal and banking partners
ROLE REQUIREMENTS OF KNOWLEDGE & SKILLS:
  • 3-5 years of relevant work experience in traditional CRM or direct marketing (email, credit card, or loyalty marketing)
  • Strong written and verbal communication skills with the ability to glean insights from data and develop a story
  • Experience using logic and methods to solve difficult problems and derive effective solutions
  • Ability to organize and manage multiple detail-oriented projects and to meet deadlines
  • Proven skill in leading and working across multiple and distinct functional organizations (e.g., IT, Data & Analytics, Brands, Creative, etc.) in support of specific business priorities
  • Strategic thinker with the ability to leverage large data sets to make data-driven decisions; experience with Excel is a plus
  • Proficient in Word, PowerPoint, and Google Docs
  • Past credit card, retail, or agency experience preferred but not required
  • Bachelor's Degree; MB plus
Soft Skills:
  • Organized, self-starter, strong communication and interpersonal skills to work effectively and build strong relationships with business partners
  • Positive attitude and ability to manage change, thrives in a fast-paced and dynamic environment, and brings structure to ambiguous situations
  • Proactive with strong project and program management skills; able to multi-task and work autonomously and as part of a team
  • Looks beyond obvious and doesn't stop at the first answer
  • Ability to think big picture and be a visionary/idea generator, leading program vision and planning while getting involved in the details of actual execution and management
  • Willingness to approach projects with a can-do attitude and create process where there isn't one
  • Results-oriented, timeliness, attention to detail, with a willingness to shift plans as necessary to meet goals
  • Ability to work in a fast-paced environment and stay focused/calm, while showing strong attention to detail and delivering flawlessly & accurately
  • Growth mindset, willing to run through walls to deliver and adjust style to various teams and leaders