Media Planning Specialist
Aquent Talent, Seattle, WA, United States
We are looking for a highly organized, motivated, and self-directed media professional who is customer obsessed, has a love for numbers, and an acute attention to detail to join the XCM (Cross Channel & Cross Category Marketing) Global Media team. This position will be responsible for providing planning and operational support in the development and execution of North America media plans across Brand, Retail, and campaigns as well as creating and owning processes, tools, and mechanisms to enable cross-functional visibility, efficiency and accountability of our global media investments.
Responsibilities:
- Work with Media Managers across the team to develop fully integrated media plans and implement across relevant media channels including the following: video (including linear TV, streaming TV, premium online video), audio (including radio, streaming, podcasts), outdoor, digital, mobile, newspaper, and magazines.
- Monitor media campaigns with Media Managers and when needed, have campaign performance meetings internally to review and optimize results.
- Analyze syndicated and proprietary data to determine the optimal media vehicles for reaching our targets.
- Work with Finance, Budget Operations, and Media Managers to manage budget trackers and PO requests, including: making updates as needed for plan changes, PO and invoice approvals, associated fees, etc. as well as consolidating monthly spend forecasts and communicating variances, etc.
- Help facilitate creative and trafficking processes by owning spec sheets and reviews with key stakeholders, trafficking sheets, and messaging mapping.
- Meet with sales representatives to stay up to date on the latest opportunities in the world of media to help drive innovation in channel mix and execution.
- Work with our media agency to invent and simplify processes and tools to effectively scale media operations.
- Demonstrate a strong understanding of media fundamentals.
- Build trustworthy relationships with internal business teams, agency partners, and finance teams.
Basic Qualifications:
- 3+ years relevant professional experience in media planning and buying
- Clear understanding of media principles, planning, and buying functions in the US and CA
- Experience using industry media planning tools such as Nielsen, Kantar, Comscore, DCM, etc.
- Advanced proficiency in Excel and Word
- Bachelor's degree
Preferred Qualifications:
- Media agency experience or in-house agency experience
- In-depth knowledge of cross-channel media strategy
- Solid credentials in digital planning
- Budget management experience
- Intense bias for action in a fast-paced, sometimes ambiguous environment
- Highly detail-oriented, have excellent organizational skills, and ability to multi-task
- Advanced proficiency in Excel and Word
- Bachelor's degree
The target hiring compensation range for this role is $49 to$53 hourly. Compensation is based on several factors including, but not limited to education, relevant work experience, relevant certifications, and location.
About Aquent Talent:
Aquent Talent connects the best talent in marketing, creative, and design with the world’s biggest brands.
Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium. More information on our awesome benefits!
Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We’re about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.
Client Description
Want to work for one of the fastest growing and most admired companies in the world?
Founded in 1995 this client of Aquent's has grown to one of the largest tech companies in the world. Driven by the excitement of building technologies, inventing products, and providing services that transform the way their customers live their lives and run their businesses. Come join them and work in a place that values innovation, creativity and leadership.
Why work with AQUENT? Check out our awesome benefits https://aquent.com/talent/talent-benefits
Aquent is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics.
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