Memphis Shelby County Schools

Manager of Public Relations Job at Memphis Shelby County Schools in Memphis

Memphis Shelby County Schools, Memphis, TN, United States, 37544

Purpose and Scope

OVERVIEW

Memphis-Shelby County Schools is seeking dynamic educational champions ready to position our district as a national exemplar of education transformation. We need leaders with a fierce commitment to actualizing a bold vision that yields ambitious outcomes for more than 110,000 students and families across the Memphis-Shelby County area. The reality is that we can do better for kids, and we will with the right leaders in place. The most successful candidates believe that more is possible for Memphis and are:

Courageous Thinkers & Doers: Prepared to navigate and thrive in a complex and ambiguous environment on day one, present innovative ideas to address systemwide issues, and execute sustainable plans toward transformation.
Solutions-Oriented: See the possibilities, demonstrate the capacity to synthesize information and adjust short and long-term goals, and consistently find a window when doors close to deliver measurable results for kids and families.
High-Performing Gamechangers: Leader of leaders with the capacity to mobilize and empower an outstanding team, make people-centered data-informed decisions, and operate with a relentless hyperfocus on removing stubborn barriers that destroy the hopes and dreams of too many of our students.

SUMMARY DESCRIPTION:

The Manager of Public Relations will be responsible for overseeing and implementing communication strategies that promote a positive image and foster strong relationships between Memphis Shelby County Schools and its stakeholders, including students, parents, staff, community members, and the media. This role will play a key role in developing the district’s public relations strategy, media relations, internal communications, social media presence, and crisis communications.

Essential Job Functions

Manages and implements effective communications strategies to support District initiatives in conjunction with fellow Communications leaders.

Provides effective management and support for the Internal Communications to develop systems and strategies to strengthen internal communication channels and processes.

Supports school and District leaders with communication response to crisis situations that may impact perception and reputation.

Manages internal communications to ensure staff, students, and parents are well-informed about district policies, programs, and events.

Tracks and analyzes the effectiveness of public relations efforts, providing regular reports on communication outcomes and recommending improvements or adjustments to strategies.

Plans, curates, writes, and edits content for a variety of communication mediums, including District newsletters, notifications on behalf of the Superintendent and District leaders, websites, print/digital materials, phone/text messages, video/radio scripts, etc.

Coordinates with school staff and community partners to ensure events are well-executed and effectively communicated.

Coordinates the District's "Central Office PROs" program, which is designed to strengthen communication skills and awareness across all departments and ensure colleagues in other departments are adhering to branding standards and communications best practices.

Develops and executes social media strategies to engage with audiences, build brand awareness, and maintain a positive online presence. Manage day-to-day content creation, posting, and interaction across social media platforms (Facebook, Twitter, Instagram, LinkedIn, etc.).

Performs other related duties as assigned or directed.

Minimum Qualifications

Bachelor’s degree in Communication, Journalism, Public Relations, or a related area plus five (5) years related experience, or equivalent, for a total education/experience of nine (9) years. Strong oral proficiency in English and another language preferred. (PROOF OF EDUCATION, TRAINING, AND/OR EXPERIENCE IS REQUIRED)

Degree Equivalency Formula:

Bachelor’s Degree= 4 years plus required years of experience.

Master’s Degree=6 years plus required years of experience.