Pro Coffee Gear is hiring: Content Marketing Specialist in Austin

Job Title: Content Marketing Specialist

Company: Pro Coffee Gear

Location: On-site - Ranch in Manor, Texas

Employment Type: Full-time

About Us:

Pro Coffee Gear is a dynamic and rapidly expanding e-commerce company that provides top-tier espresso machines and related parts to coffee enthusiasts worldwide. Based on our beautiful ranch in Manor, Texas, we combine online retail excellence with a unique, hands-on shopping experience for local customers. We pride ourselves on offering high-quality products and exceptional customer service to ensure every coffee aficionado can enjoy the perfect cup.

Job Description:

We seek a highly motivated and creative individual to join our team as a Content Marketing Specialist. Working from our ranch location in Manor, you will manage our content strategy across multiple channels while also assisting with our on-site customer experience.

• Content strategy: Define PCG's content strategy that serves our audience,tells our story effectively, and drives growth throughout the funnel
• Content roadmap: Own the content calendar, which includes content across multiple mediums and audiences.
• Content distribution: Focus on distribution from the time you build a content roadmap and work with our campaigns team to increase traffic to content.
• Improve existing content: Update existing content to improve SEO, drive conversions, and repurpose content across multiple channels.
• Content team management: Manage current content marketers and plan for future hiring, both full-time and contractors or agencies.
• Content measurement: Analyze the impact of content and prioritize the roadmap based on content that builds our brand, drives traffic, and converts.
• Demand Gen & SEO: Collaborate with our demand gen team to ensure content helps us hit pipeline goals through SEO and gated content production while also meeting our quality bar.
• Collaborate cross-functionally: Manage and prioritize content requests, interview and/or ghostwrite with subject matter experts, and serve as the primary editor across teams
• Content process: We do not have all of our processes, tools, and workflows built out yet; youll help us build the foundation and maintain and develop PCG's voice and tone.
• Comms: Collaborate with AR and PR to ensure we are focused on telling our overall story across multiple channels.
• Brand & storytelling: Collaborate on the company story and vision with the founding team, product marketing, and PR
• On-site content creation: Utilize our ranch location for authentic content creation, including product photography, video shoots, and behind-the-scenes footage of our operations
• Customer interaction: Support walk-in sales at our ranch location, using your product knowledge to assist customers and create content from real customer interactions and testimonials
• Location-based content: Create content that showcases our unique ranch setting and local presence in the Austin/Manor area
• Event coverage: Document and create content around any on-site events, workshops, or demonstrations held at our ranch location
• Comfortable in a customer-facing role with excellent interpersonal skills
• Ability to balance content creation with walk-in sales responsibilities
• Experience or interest in specialty coffee and brewing equipment

We think you'll be an amazing fit for this position if your application can demonstrate the following:

• 5+ years of experience in content marketing, including at SaaS companies
• Equally comfortable writing and editing with a high-quality bar
• Proven ability to both set content marketing strategy and create content
• Experience managing a content roadmap and editorial calendar
• Experience hiring and managing contractors and agencies to help with content production
• Ability to manage production, working with contractors as needed across multiple content types, from thought leadership content to resources and templates to video.
• Passion for educating audiences through industry-leading content

Working Environment:

• Beautiful ranch setting in Manor, Texas (approximately 20 minutes from Austin)
• Combination of office work, content creation, and customer interaction
• Dynamic environment that combines e-commerce operations with local retail experience

If you are enthusiastic about e-commerce, customer success, and all things coffee-related, we would love to hear from you!

Please note: All applicants must submit their CV in English. CVs in other languages will automatically be disqualified.

At Pro Coffee Gear, we believe in the strength of diversity and equal opportunities for all employees and applicants without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.