Memorial Health Ohio is hiring: Content and Communications Specialist in Marysvi

Location:
Memorial Hospital
500 London Ave
Marysville, OH 43040, USA

Join the dynamic Memorial Health marketing team and help tell powerful stories that engage and inspire! In this role, you'll create captivating content across a variety of digital and traditional platforms, including websites, social media, email campaigns, blogs, print ads, internal newsletters, donor communications, and more. You'll craft compelling messages that connect with consumers, promote our services, and make a real impact. Bring your creativity to life by assisting with photo and video shoots and interviewing doctors, staff, and patients to share their amazing stories. As a brand ambassador, you’ll ensure our content remains on-point, performing quality checks and collaborating with teams to make improvements. Assist with crisis communications, and track earned media to keep us shining in the spotlight. You'll also help build and report on surveys that provide valuable insights. Plus, you'll have the chance to support exciting events that bring the community and Memorial Health together.

Responsibilities

1. Content and Communications - 50%
   In cooperation with the marketing team, conduct professional, persuasive writing and storytelling to promote the services and programs within the Memorial Health system. Content must engage and connect with consumers across multiple channels including, but not limited to, digital platforms, website, landing pages, social media, email marketing, video projects, online advertisements, blogs, print advertisements, flyers, press releases, and brochures. Complete writing assignments associated with marketing plans and campaigns. Assist Foundation team with donor correspondence including newsletters, campaign solicitations, and case statements. Develop copy for system intranet, employee newsletters, and other forms of internal communication, as assigned. Assist with the coordination of photo and video shoots, as needed. Meet with other system departments’ physicians, providers, directors, and staff to interview subject matter experts, gather accurate information, and develop content for writing assignments. Interview patients and caregivers to understand their journey and capture their stories in a compelling manner to engage consumer audiences.
2. Brand Adherence - 25%
   Carry out content quality assurance checks on marketing and communications platforms including website content, patient education, flyers, brochures, and patient (inpatient and outpatient) discharge folders. In collaboration with owning departments, make edits as needed.
3. Media - 15%
   Carry out publicity and media assignments. Collect articles for and manage news archive. Assist system’s Public Information Officers, performing crisis communication, as necessary.
4. Reporting - 5%
   Compile earned digital and traditional media reports for completed assignments and report to the marketing team. Work with departments to build requested surveys utilizing our survey platform and report gathered responses and data to stakeholders.
5. Events - 5%
   Assist marketing and development teams, as requested, in organizing and hosting special events for Memorial and within communities served.

Requirements

Advanced knowledge of writing principles normally acquired through completion of a bachelor’s in public relations, journalism, marketing, or communications. Will consider a combination of demonstrated, expansive professional experience and education in place of a formal degree in one of these areas. Experience in health care settings is appreciated.

Shift

1st

Hours

80 per pay (Every two weeks)

It is our commitment to inclusivity and diversity and our ongoing determination to provide a welcoming and inclusive environment for all staff and guests of the Hospital, regardless of age, color, disability, gender, gender expression or gender identity, genetic information, national origin, race, religion, sexual orientation, or veteran status. For any questions or needed accommodations, please contact Memorial Health Human Resources at 937.578.2701