Q2 is hiring: Senior Product Marketer in Cary

As passionate about our people as we are about our mission.

What We’re All About :

Q2 is proud of delivering our mobile banking platform and technology solutions, globally, to more than 22 million end users across our 1,300 financial institutions and fintech clients. At Q2, our mission is simple: Build strong, diverse communities by strengthening their financial institutions.

What Makes Q2 Special?

We celebrate our employees in many ways, including our “Circle of Awesomeness” award ceremony and day of employee celebration! We invest in the growth and development of our team members through ongoing learning opportunities, mentorship programs, internal mobility, and meaningful leadership relationships.

The Job At-A-Glance :
Q2 is looking for an experienced Senior Product Marketer. You will be responsible for understanding industry trends and setting the marketing strategy that uniquely positions Q2 to solve challenges facing financial institutions, financial institutions end-users, and Q2 partners. This role requires strong communication and writing skills with an ability to clearly articulate Q2’s value proposition.

A Typical Day :

Go-To-Market Strategy (Set the strategy)

1. Understand the Q2 product portfolio and business opportunities, including targeted markets, market needs and trends, industry regulations, and competitive position.
2. Have subject matter expertise with industry trends impacting financial institutions related to commercial digital banking.
3. Work closely with product management and engineering teams to influence product roadmaps and validate early product definitions with customers.
4. Identify annual product marketing priorities of marketed solutions, products, and industry use cases.
5. Develop and execute go-to-market strategies that align with market needs, including messaging, positioning, and pricing strategies.

Messaging and Positioning (Tell the story)

1. Drive overall product messaging and positioning with compelling value propositions.
2. Translate technical features into clear benefits-oriented messaging.
3. Develop and refine target customer personas.
4. Monitor competitor messaging to identify opportunities for differentiation.

Marketing Execution (Bring it to the masses)

1. Plan and execute product launches across marketing channels.
2. Create and deliver presentations to clients and prospects.
3. Provide market insights that inform demand generation

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