SEO Specialist

THE TEAM YOU WILL BE JOINING: Private Equity backed, global company that is a global leader in manufacturing and sales of consumer products, with multiple product lines and annual revenues in excess of $100m. Forward-thinking organization seeking a Digital Brand Manager, a key player within the Marketing/Creative team serving the US and opportunity to work directly with Global leaders. A fast-growing company with manufacturing facilities and distributions channels across the world. WHAT THEY OFFER YOU: Significant role in both regional and global Marketing/Creative teams. Opportunity to have a creative entrepreneur mindset to support business objectives. Join a fast-growing global company in a high-impact, cross-functional role with significant visibility and influence. Leverage your expertise to drive business growth by enhancing search rankings and increasing traffic to e-commerce platforms. LOCATION: On-site 5 days a week in South Charlotte, NC WHY THIS ROLE IS IMPORTANT: Develop and execute SEO strategies for B2B and B2C e-commerce, including keyword targeting, on-page optimization, and content expansion. Conduct regular technical audits to enhance site performance, crawlability, and mobile-friendliness while collaborating with developers to maintain best-in-class site architecture. Create and optimize digital content in partnership with content teams, ensuring alignment with SEO best practices and user intent. Implement scalable link-building strategies and manage local SEO efforts to boost search visibility and maintain compliance with webmaster guidelines. Track performance metrics and competitor strategies using tools like Google Analytics and SEMrush, providing actionable insights to improve search rankings and traffic. BACKGROUND THAT FITS: 3-5 years of hands-on SEO experience in e-commerce environments for both B2C and B2B markets. Proven ability to increase organic traffic, improve keyword rankings, and elevate domain authority for e-commerce sites. Experience with Google & Bing search console Skilled in SEO tools like, SEMrush, Ahrefs, and Moz. Expertise in technical SEO, including schema markup, site speed optimization, core web vitals, and mobile-first design.