Wonder is hiring: Influencer Marketing Manager in New York

About Us

Imagine: 30 unique restaurants to order from, brought to your door in under 30 minutes. That's what our customers experience.

At Wonder, we want to make world-class food within reach, no matter where you live. That's why we've created a vertically integrated, new standard of dining that will allow you to enjoy menus from award-winning chefs and iconic restaurants across the country, all in one place. Our elevated brick + mortar locations will offer pick up and dine in options, as well as delivery to your home.

As a food-tech startup backed by top-tier venture capitalists and led by a team of experienced entrepreneurs—including some of the most accomplished leaders in the technology, culinary, and logistics industries—we're growing. Join us in pioneering a new category of dining called "Fast-Fine", and revolutionizing the way people eat.

About the role

We are seeking a strategic, data-driven, and creative Influencer Marketing Manager to lead the development and execution of our in-house influencer marketing program. This role is pivotal in driving brand awareness, customer acquisition, and engagement through innovative influencer campaigns. Reporting to the Director of Paid Social & Influencer Marketing, the Influencer Marketing Manager will own the end-to-end management of influencer initiatives, from strategy development to performance analysis, while fostering strong relationships with creators and talent managers.

Key Responsibilities

Strategy Development & Execution:

• Define and execute a comprehensive influencer marketing strategy for evergreen, seasonal, and 360 campaigns, aligning with key business objectives and the omnichannel marketing calendar.
• Identify opportunities to leverage influencers across micro to mid-tier levels to drive brand awareness, engagement, and conversions.
• Stay ahead of emerging trends in influencer marketing, creator culture, and social platforms to incorporate innovative approaches into campaigns.

Campaign Management:

• Build and maintain strong relationships with influencers, talent managers, and brand partners to foster long-term partnerships.
• Develop, negotiate, and oversee contracts, deliverables, and budgets for influencer campaigns.
• Lead content briefing, review processes, and quality checks to ensure alignment with brand guidelines and campaign goals.
• Oversee whitelisting and paid amplification strategies to maximize the reach and impact of influencer-generated content.
• Manage project timelines, budgets, and organizational documents such as workback schedules and content calendars.

Performance Tracking & Reporting:

• Track, analyze, and report on campaign performance metrics (e.g., engagement, reach, conversions, ROI) to assess impact and inform future strategies.
• Optimize influencer programs based on performance insights, ensuring continuous improvement and scalability.
• Establish clear processes, rules, and KPIs for influencer programs, ensuring consistent measurement and reporting cadence.

Collaboration & Leadership:

• Partner with internal teams (Social, Creative, Media, Analytics) and external vendors to align influencer marketing with overall brand and business objectives.
• Manage and mentor junior team members, fostering their professional growth and supporting the execution of influencer campaigns.
• Serve as the primary point of contact for external partners (e.g., agencies, influencer platforms) and ensure seamless coordination.

The experience you have

• 3-5+ years of experience in influencer marketing, with a proven track record of managing influencer relationships and executing high-growth programs.
• Expertise in social media platforms (Instagram, TikTok, YouTube, X, etc.) and influencer marketing tools (e.g., CreatorIQ, Grin, AspireIQ).
• Strong understanding of digital and paid social strategies, with a data-driven approach to decision-making.

The way you work

• Exceptional project management skills, with the ability to manage multiple campaigns simultaneously.
• Strong communication and negotiation skills, with experience managing contracts and budgets.
• Analytical mindset, with proficiency in tracking and reporting campaign performance metrics.
• Passion for creator culture, social trends, and brand storytelling.

Benefits

We offer a competitive salary package including equity and 401K. Additionally, we provide multiple medical, dental, and vision plans to meet all of our employees' needs as well as many benefits and perks that are not listed. 

Base Salary Range: $134k