Head of Integrated Marketing - US market (F/M/X)

Company Description

By combining the best of human and artificial intelligence, iAdvize's conversational platform enables brands to offer their customers an authentic and personalized online shopping experience on a large scale.

Consumers have massively adopted messaging in their daily lives. 85% of them want to interact with a brand in the same way they interact with their loved ones: via messaging. It's simple, personal, and engaging.

As a provider of a complete solution for pre-sales and customer service, iAdvize has had a single mission since its creation in 2010: to make brands conversational.

To deliver this experience on a large scale, iAdvize offers safe, compliant, and connected AI copilots:

• iAdvize Copilot for Shoppers: Boost sales 24/7 with an AI shopping assistant to remove purchase barriers and achieve 10x conversions.
• iAdvize Copilot for Agents: Double agent productivity and increase service quality with reliable AI copilots.

iAdvize is also defined by the over 200 talented people who proudly work for us in Nantes (France, our headquarters), Paris, Düsseldorf (Germany), and Boston (US); we are proud to be a Great Place to Work and a FrenchTech Next 40 and 120 prizewinner.

Job Description

We are seeking a Head of Integrated Marketing to lead our marketing efforts in the US. This role is pivotal in driving iAdvize’s presence in the US market by creating impactful, multi-channel campaigns that align with our growth objectives and pipeline targets. If you’re passionate about marketing strategy, cross-functional collaboration, and creating results-driven campaigns, we’d love to hear from you!

Your Responsibilities

Marketing pipeline ownership

• Set and achieve marketing pipeline contribution targets in alignment with Sales goals.
• Collaborate with internal teams to monitor the marketing roadmap, identify gaps, and implement strategies to ensure objectives are met.

Multi-channel campaign development

• Design and execute multi-channel campaigns that generate new business opportunities, pipeline, and revenue.
• Leverage and optimize existing channels (email, paid search, social media, events) while identifying new opportunities for lead generation.
• Manage part of the marketing budget, ensuring efficient allocation based on performance and ROI.

Sales & marketing collaboration

• Serve as the primary marketing liaison for Sales, ensuring teams are equipped to maximize the impact of marketing-driven leads.
• Partner with Sales to develop account-based marketing strategies, outreach initiatives, and lead quality improvements.
• Support the selling process through measurable contributions, such as accelerating deal cycles and closing revenue gaps.

Partner and customer relationships

• Cultivate co-marketing opportunities with key third-party partners to expand reach and drive revenue.
• Collaborate with Sales and Customer Success to identify and promote customer success stories, case studies, and other content.

Event strategy and execution

• Develop and lead event strategies, including trade shows, to enhance iAdvize’s presence in the US market.

What we're looking for

Experience: 7+ years in B2B marketing, with a proven track record of driving pipeline and revenue through integrated campaigns.

Strategic Vision: Ability to align marketing strategies with business objectives while understanding key performance indicators.

Collaboration: Strong relationship management skills to work effectively with Sales, Customer Success, and external partners.

Innovation: Creative mindset for ideating and implementing new marketing channels and tactics.

Leadership: Experience leading and mentoring marketing teams, with a focus on accountability and results.

Budget Management: Proficiency in managing and optimizing marketing budgets for maximum ROI.

Additional information

• Contract: permanent full time
• Start date: mid-January 2025
• Location: Boston or New-York preferred, also open to full-remote from the US East-Coast.
• US Employment Visa required. We do not accept F1, J1, M1. We can accept OPT with one-year duration.

Why Join Us?

In this role, you will partner with:

- Seojie SHIM, VP of Marketing
- Melanie FRICKE, US Head of Sales
- Julie MOREAU, EMEA Head of Integrated Marketing
- Mike DE LA CRUZ, Chief Strategy Officer (ex: SAP, HP, Directly)

And many other talented people :)

We offer flexible paid time off and paid parental leave, medical plans, dental and vision plans, life insurance, 401(k) savings plans, Quarterly & Annual all-hands meetings, including a company-wide trip to the HQ in Nantes, France.

The well-being of our employees is essential to us, and every year our teams take numerous initiatives to ensure that we can all evolve in a working environment conducive to personal and professional fulfillment.

Convinced by the major asset that diversity represents in our teams, we are proud to count over 45% of women in our workforce.

We are also convinced that sustainable growth can only be achieved by taking into account ambitious objectives from a societal & environmental point of view. In 2022, we launched a multi-disciplinary working group on CSR issues, with the aim of reducing our carbon emissions, forging responsible partnerships and supporting the conversational transformation of e-commerce towards a more sustainable model.

iAdvize is committed to the diversity of its teams and practices a strict policy of non-discrimination in recruitment.

All your information will be kept confidential according to EEO guidelines.

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