Safeguardglobal
Senior Customer Marketing Manager
Safeguardglobal, Visalia, California, us, 93290
A company is looking for a Senior Customer Marketing Manager to enhance customer retention and loyalty through targeted marketing strategies.
Key Responsibilities:
Develop and execute customer-centric, multi-channel marketing programs to drive engagement and improve retention Create targeted marketing campaigns that nurture customer relationships and promote advocacy Gather and analyze customer feedback to inform and optimize marketing efforts
Required Experience & Qualifications:
Bachelor's degree in Marketing, Business, Communications, or a related field 8 - 10 years of experience in customer marketing or retention marketing, preferably in a B2B, IT, or SaaS environment Proven track record of successful customer retention strategies and marketing campaigns Strong understanding of customer journey mapping and lifecycle marketing Experience with CRM platforms and analytics tools
Key Responsibilities:
Develop and execute customer-centric, multi-channel marketing programs to drive engagement and improve retention Create targeted marketing campaigns that nurture customer relationships and promote advocacy Gather and analyze customer feedback to inform and optimize marketing efforts
Required Experience & Qualifications:
Bachelor's degree in Marketing, Business, Communications, or a related field 8 - 10 years of experience in customer marketing or retention marketing, preferably in a B2B, IT, or SaaS environment Proven track record of successful customer retention strategies and marketing campaigns Strong understanding of customer journey mapping and lifecycle marketing Experience with CRM platforms and analytics tools