Senior Customer Marketing Specialist

A company is looking for a Senior Customer Marketing Specialist to develop strategies that enhance customer retention and loyalty. Key Responsibilities Develop marketing plans to onboard and retain customers, driving loyalty and increasing lifetime value Coordinate integrated customer communications and plan events to engage customers Measure the impact of marketing activities to support renewal targets and build an advocacy community Required Qualifications 5+ years of B2B marketing experience, preferably in SaaS 2+ years of experience in B2B Customer Marketing Bachelor's degree in marketing or related field, or equivalent experience Proven ability to develop strategies and achieve results through cross-functional collaboration Familiarity with sales and marketing tech stacks such as Salesforce and Marketo