AmeriSave Mortgage
Vice President of Retention Marketing
AmeriSave Mortgage, Concord, California, us, 94527
A company is looking for a Vice President of Portfolio Retention Marketing to lead borrower retention strategies.
Key Responsibilities:
Define and lead long-term retention marketing strategy and key performance indicators Architect customer retention journeys, focusing on onboarding, engagement, and repeat transactions Oversee analysis of customer data to identify opportunities for increasing satisfaction and reducing churn
Required Qualifications:
Bachelor's degree in Marketing, Business Administration, or related field; MBA preferred 10+ years of experience in marketing or customer lifecycle management, with at least 5 years in a senior leadership role Proven success in executing data-driven retention strategies within financial services or regulated industries Experience with segmentation, predictive modeling, and personalized marketing tactics Track record of leading teams and fostering a culture of excellence and innovation
Key Responsibilities:
Define and lead long-term retention marketing strategy and key performance indicators Architect customer retention journeys, focusing on onboarding, engagement, and repeat transactions Oversee analysis of customer data to identify opportunities for increasing satisfaction and reducing churn
Required Qualifications:
Bachelor's degree in Marketing, Business Administration, or related field; MBA preferred 10+ years of experience in marketing or customer lifecycle management, with at least 5 years in a senior leadership role Proven success in executing data-driven retention strategies within financial services or regulated industries Experience with segmentation, predictive modeling, and personalized marketing tactics Track record of leading teams and fostering a culture of excellence and innovation