Marketing Specialist Job at Andrew Pickett Law, PLLC in Melbourne

We are a growing personal injury law firm in Brevard County, Florida, dedicated to providing compassionate advocacy for clients. We are looking for a dynamic and creative Marketing Specialist to join our team. This role plays a pivotal role in shaping and executing strategic marketing initiatives to enhance brand visibility, attract new clients, and drive business growth. If you’re someone who thrives on taking initiative, enjoys problem-solving, and excels in a dynamic environment, we want to hear from you.

$70,000 DOE

• Develop and implement comprehensive marketing strategies aligned with the firm's goals.
• Create an annual marketing plan and execute it in collaboration with the approved budget.
• Collaborate with leadership to define and refine the firm's positioning and messaging.
• Oversee brand development and ensure consistent representation across all channels.
• Develop content strategy and ideas for social media videos and branding.
• Monitor market trends and competitor activities to refine marketing strategies.
• Manage Andrew Pickett Law and Andrew Pickett Lawyer brands. Launch initiative to increase followers, views, and engagement on both platforms.
• Lead digital marketing efforts, including SEO, PPC, LSA, social media, lead generation, and content marketing.
• Manage vendors for digital accounts to increase positive results.
• Drive online presence and engagement through effective digital campaigns.
• Create and manage monthly internal and external newsletter campaigns.
• Manage video content and ensure posts are going up on each scheduled day. Facilitate content topics for both brands and include social media trends before filming.
• Identify opportunities for sponsorships, partnerships, and community outreach.
• Plan and execute events for community service initiatives.
• Utilize data and analytics to measure the effectiveness of marketing efforts.
• Build out and maintain data automation for marketing dashboards.
• Provide regular reports to leadership, highlighting key performance indicators.
• Manage and allocate marketing budgets effectively, ensuring a positive return on investment.

• Bachelor’s degree in Marketing, Communications, or a related field preferred; equivalent experience will be considered.
• Strong knowledge and experience with social media, including Facebook, Instagram, YouTube and TikTok.
• Proven experience in digital marketing and branding, preferably within the legal or professional services industry.
• Strong knowledge of social media platforms, SEO, PPC, and digital marketing tools (e.g., Google Analytics, CRM systems, email marketing platforms).
• Exceptional organizational and project management skills, with the ability to handle multiple tasks and deadlines.
• Excellent written and verbal communication skills.
• Creative thinker with a solution-oriented mindset and a strong attention to detail.
• Proficiency in design tools like Adobe Creative Suite or Canva is a plus.

Benefits

• Competitive Salary based on experience.
• Holidays and Paid Time Off
• Health insurance

Work Location: M-F IN PERSON

Job Type: Full-time, salary (non-exempt)

Salary: $70,000 depending on qualifications and experience.

Background checks: Required

Andrew Pickett has been practicing law in Brevard County since 2009 and, as a former prosecutor, he’s not afraid of trying cases in the courtroom. Over the last 10 years, he has tried to verdict over 50 jury trials. At Andrew Pickett Law, everything is done to ensure that clients are not being bullied by large corporations and insurance companies. The experienced team of paralegals prepares every case for trial and believes that clear, consistent communication with their clients is essential for positive outcomes.