VOLY.org is hiring: Marketing Manager/Director (Marketing Team) in Arlington

Marketing Manager/Director (Marketing Team)

The Texas All Female Rally 2024 is a premier event increasing the visibility of women in motorcycling, featuring a range of exciting women-owned activities and networking opportunities for women riders/non-riders of all levels.

Position Overview

We are seeking one (1) Marketing Director/Manager to plan virtually and work the event on-site anytime between October 2-5, 2024. This role will involve enthusiastic volunteers joining our Marketing and Communications Team from June to November for the TX All Female Rally.

Responsibilities

1. Collaborate with the marketing team to develop a comprehensive marketing strategy for the rally.
2. Identify target audiences, key messaging, and promotional channels.
3. Plan and execute promotional campaigns to raise awareness and drive attendance.
4. Develop creative concepts, slogans, and visuals for campaign materials.
5. Manage social media accounts and online presence before and during the event.
6. Create engaging content, schedule posts, and interact with followers to increase engagement.
7. Write and create content such as press releases, blog posts, emails, graphics, and videos.
8. Ensure all content is aligned with the event's brand and messaging.
9. Engage with media outlets, influencers, partners, and sponsors for promotional opportunities.
10. Coordinate interviews, features, and partnerships to maximize exposure.
11. Monitor marketing metrics, feedback, and analytics to evaluate campaign effectiveness.
12. Make data-driven recommendations for optimization and improvement.

Qualifications

1. Experience in marketing, communications, or related fields is preferred.
2. Strong writing, editing, and creative skills.
3. Proficiency in social media management and digital marketing tools.
4. Ability to work collaboratively in a fast-paced environment.
5. Knowledge of analytics tools and metrics is a plus.

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