Marketing Director Job at Fine Fettle in Decatur

Qualifications

• You have a proven track record developing and executing successful marketing strategies, with hands-on experience in state-specific marketing, you possess a nuanced understanding of cannabis markets.
• You have exceptional communication and interpersonal skills.
• Your strong analytical and financial skills empower you to measure success effectively, manage budgets, and make data-driven decisions.
• You thrive in a fast-paced environment and are able to manage multiple projects with tight deadlines.
• Minimum of 5 years of marketing experience, with at least 3 years in a regional or state-specific role.
• Proven success in developing and executing multi-faceted marketing strategies in the cannabis industry.
• Strong understanding of market dynamics and consumer behavior within the cannabis industry.
• Exceptional leadership qualities, with experience managing teams directly or indirectly.
• Ability to work collaboratively across different departments and effectively communicate with various stakeholders.
• Located in Georgia, preferably Atlanta area.
• Must be willing to travel regionally as the job requires.
• Strategic Thinking: Demonstrated ability to develop state-specific marketing strategies that align with overall company objectives.
• Collaboration: Strong interpersonal skills and a knack for building positive relationships across teams to ensure alignment and effective execution of marketing plans.
• Team Leadership: Skilled in directly managing Field Marketing Associates, fostering a culture of open communication, and supporting the team's growth and performance.
• Project Management: Exceptional organizational skills with the ability to manage multiple projects with tight deadlines effectively.
• Communication: Strong written and verbal communication skills, capable of conveying complex information in a straightforward, compelling manner to a variety of stakeholders.
• Financial Oversight: Experience in budget planning and management, with a focus on delivering high-impact projects within budget constraints.
• Analytical Skills: Strong ability to analyze data to track performance, identify trends, and inform future strategies.
• Adaptability: Ability to respond quickly to changing priorities and market conditions, while maintaining a high standard of work.

Responsibilities

• The Marketing Director plays a pivotal role in the regional marketing strategy, coordination, and execution for Fine Fettle.
• As a regional expert, understand the unique marketing needs and nuances of their designated state and collaboratively plan, develop, and implement tailored strategies to drive growth, customer engagement, and brand awareness.
• Customer Acquisition: Take charge of customer acquisition initiatives and associated metrics.
• Manage Events, Partnerships, and Sponsorships to foster community engagement and generate leads.
• Voice of the Consumer: Act as the internal voice for Georgia consumers.
• Provide monthly listening reports to Corporate Marketing and the Georgia Team, keeping them informed about consumer feedback and market trends.
• B2B Marketing: Oversee B2B marketing initiatives and craft "client journeys" for Physicians and Pharmacies.
• Collaborate with the Sales team to develop wholesale programs and supporting materials for Pharmacy clients.
• Identify opportunities to drive success in both sell-in and sell-through strategies.
• Retail Collaboration: Partner with the Retail team to devise promotional programs and in-store activations tailored to meet state and store-specific sales goals.
• Regularly visit Fine Fettle dispensaries to ensure merchandising and service elements align with brand standards.
• Corporate Marketing Collaboration: Collaborate with the Corporate Marketing team to develop and execute marketing campaigns.
• State-Specific Campaigns: Lead the development and execution of state-specific campaigns, including but not limited to New Store Openings, Patient Registration, and Promotions.
• Offer support for Corporate Marketing initiatives such as Product Launches.
• 3rd Party Agency Management: Select and manage third-party agencies to complete project-specific Statements of Work (SOWs) when location or capacity constraints hinder the in-house corporate marketing team from providing services.
• Track key performance indicators (KPIs) for Georgia Marketing, such as Leads, New Customers, Conversion Rates, etc.
• Oversee the creation and distribution of a monthly Marketing Metrics Report and 'Listening and Insights Report.'
• Completes assessments following each campaign or initiative led by the GA Marketing team.
• Budget Management: Manage the Georgia Marketing budget and actively participate in the Annual Operating Plan (AOP) process.

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