Marketing Coordinator Job at PrideStaff in Knoxville

Responsibilities:

1. Creates and maintains marketing content such as website or social media posts
2. Coordinates meetings with marketing partners and executive team members to discuss campaigns
3. Communicates with sales team to establish goals and determine effective marketing strategies
4. Attends conferences and trade events to meet with vendors, clients and potential customers and deepen industry connections
5. Develop a deep understanding of the company’s products, services, and goals
6. Monitor all marketing campaigns' effectiveness to optimize impact and progress
7. Resource management of Marketing/Communications staff and contractors to ensure the ability to successfully plan and execute scheduled marketing campaigns
8. Creation of video testimonials from existing customers
9. Assist with website projects, building out ecommerce website, keeping information up to date on the website.

Qualifications/Skills:

• Direct marketing
• Market segmentation
• Marketing research
• Coordination
• Project management
• Understanding the customer
• Process improvement
• Initiative
• Planning
• Financial skills

Education and Experience Requirements:

• Bachelor’s or master’s degree in marketing or a related field
• Proven working experience in digital marketing, particularly within the industry
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
• Experience with A/B and multivariate experiments
• Solid knowledge of website and marketing analytics tools
• Working knowledge of ad serving tools
• Experience in setting up and optimizing PPC and social campaigns

Compensation / Pay Rate (Up to): $50,000.00 - $70,000.00