Landmark Event Co. is hiring: Marketing Director in Seattle

Position: Marketing Director

Company: Landmark Event Co.

About Us: Landmark Event Co. is a leading event and catering company known for crafting memorable experiences. We are searching for a strategic and creative Marketing Director to lead all aspects of our marketing efforts, from digital and traditional to social media and event marketing.

Position Summary: The Marketing Director will oversee all marketing functions, including digital/lead generation, campaign planning, collateral creation, traditional and event marketing, social media, and content strategy. This role will drive brand visibility and lead-generation efforts while managing internal and external resources to execute campaigns and marketing initiatives.

Key Responsibilities:

1. Campaign Planning:
   • Develop and implement marketing campaigns to drive leads and engagement.
   • Deploy the campaigns across channels as appropriate (digital, social, traditional, events, trade shows) pulling together internal and external resources in order to do so.
2. Digital Marketing & Lead Generation:
   • Working with our internal digital marketing team as well as external resources as needed, manage and optimize digital marketing efforts to drive inbound leads.
   • In a detailed manner oversee the execution of SEO/SEM, PPC, email campaigns, and website content.
   • Track and report on digital KPIs, adjusting tactics to improve performance and ROI.
3. Creative Oversight & Collateral Management:
   • Write briefs and project manage the execution of all content.
   • Write copy as necessary.
   • Oversee the graphic design function, ensuring all digital and physical collateral is executed precisely on brand.
4. Social Media & Content Marketing:
   • Oversee social media content in developing engaging content across social channels, driving brand awareness and engagement.
   • Oversee the content marketing calendar, ensuring alignment with broader marketing objectives.
   • Monitor and analyze social media performance, optimizing for engagement and growth.
5. Event Marketing & Partnerships:
   • Plan and manage marketing efforts for trade shows, sponsored events, and industry partnerships.
   • Ensure seamless integration of event marketing efforts with digital and content strategies.
6. Budgeting, Analytics & Reporting:
   • Develop and manage the marketing budget, ensuring resource allocation aligns with business priorities.
   • Analyze marketing metrics and provide performance reports to leadership, offering insights on campaign effectiveness and opportunities for improvement.

Qualifications:

• Bachelor’s degree in Marketing, Communications, or related field.
• 8+ years of marketing experience, with at least 3 years in a leadership role.
• Strong background in digital marketing, campaign management, and lead generation.
• Proven experience with social media management, content strategy, and creative direction.
• An ability to nimbly pull together resources (internal resources, contractors, agencies) in order to accomplish a variety of marketing objectives.
• Excellent leadership, communication, and project management skills.
• Experience in the hospitality industry.

Job Type: Full-time

Pay: $125,000.00 - $130,000.00 per year

Benefits:

• Dental insurance
• Health insurance
• Paid time off

Schedule:

• 10 hour shift
• 8 hour shift
• Monday to Friday
• Weekends as needed

Ability to Relocate:

• Seattle, WA 98134: Relocate before starting work (Required)

Work Location: In person