Marketing Director Job at Hello Nanny!® in Frisco

Hello Nanny! is looking for a Marketing Director in Frisco, TX.
This local job opportunity with ID 3035443956 is live since 2025-01-14 16:42:59.

Location: Remote/Nationwide (Dallas-based preferred)

Position Type: Part-Time

Compensation: $40/hour

About Hello Nanny:

Hello Nanny is a nationwide nanny agency dedicated to connecting families with trusted childcare professionals. We are passionate about providing exceptional service and support to families and nannies alike. We are seeking a dynamic and experienced Marketing Director to lead our marketing efforts and expand our brand presence.

Position Overview:

As the Marketing Director, you will be responsible for developing and executing comprehensive marketing strategies that enhance brand awareness, drive customer engagement, and support the growth of Hello Nanny. You will work collaboratively with various teams, including our SEO, copywriting, partnerships, and content development teams, to create integrated marketing campaigns.

Key Responsibilities:

• Strategy Development: Design and implement marketing strategies that align with Hello Nanny’s business objectives and target audience.
• HubSpot Management: Leverage HubSpot for managing email marketing campaigns, lead generation, and customer relationship management.
• Email Marketing: Create and execute effective email marketing campaigns to nurture leads and engage with existing customers.
• Social Media Marketing: Develop and manage social media strategies across platforms such as Facebook, Instagram, and Google My Business to enhance brand visibility and engagement.
• Collaboration: Work closely with the SEO team to optimize content for search engines, ensuring all marketing materials are aligned with SEO best practices.
• Content Development: Collaborate with the copywriter and content development team to create compelling marketing content that resonates with our audience.
• Partnerships: Engage with the Director of Partnerships to identify and develop strategic collaborations that enhance our marketing efforts and brand reach.
• Analytics and Reporting: Monitor and analyze marketing performance metrics to assess the effectiveness of campaigns and make data-driven decisions.

Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field.
• 5+ years of experience in a marketing leadership role, preferably with parenting brands or in the childcare industry.
• Proficiency in HubSpot and a strong understanding of email marketing best practices.
• Extensive experience in social media marketing, particularly on Facebook and Instagram.
• Strong analytical skills with experience in monitoring and reporting on marketing performance.
• Excellent communication and collaboration skills, able to work effectively with cross-functional teams.
• Creative mindset with a passion for developing innovative marketing strategies.

Why Join Us?

• Be part of a mission-driven organization that values family and community.
• Work in a collaborative and supportive environment.
• Competitive pay of $40/hour.
• Opportunities for professional growth and development.

Application Process:

If you are an innovative and results-driven marketing professional with a passion for making a difference in families' lives, we want to hear from you! Please submit your resume and a cover letter detailing your relevant experience.

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