Marketing Manager Job at Aimbridge Hospitality in Fort Walton Beach

Job Summary

The Marketing Manager will oversee all aspects of Marketing including advertising, website agency management, and collateral production for a select portfolio of hotels and restaurants. The primary responsibility of the Marketing Professional position is to drive interest in the company’s products, services, and brand. Marketing Professionals develop market strategy, create content, and coordinate with regional locations during marketing campaigns. Management-level associates are expected to work as much of each workday as is necessary to complete their job responsibilities; for OEM associates, overtime does apply and is calculated accordingly.

Exempt managers must customarily and regularly direct the work of at least 3 full-time associates or their equivalents. Primary duties must consist of administrative, executive, or professional tasks more than 50 percent of the time, and job duties must also involve the use of discretion and independent judgment more than 50 percent of the time.

Responsibilities

QUALIFICATIONS:

• Minimum 3 years marketing experience in the hospitality industry, both traditional media and ecommerce.
• Excellent copywriting and proofreading skills.
• Works well in a collaborative agency-like environment.
• Extensive knowledge of advertising and print collateral production.
• Very detail-oriented and analytical.
• Quick learner.
• Good sense of design and ability to conceptualize requested products.
• Ability to juggle a variety of projects at the same time and handle the stress associated with multiple deadlines.
• Good communicator, both written and orally.
• Ability to work with the Marketing team to accomplish goals on a timely basis.
• Proficient in Excel, Word, and PowerPoint.
• Basic understanding of website development, SEO, and SEM.
• Ability to analyze marketing opportunities and ad effectiveness.
• Prior experience in creating and maintaining brand identities.
• Business Marketing or Communications degree preferred.
• Strong interpersonal/communication skills.
• Ability to use computer keyboard, telephone, and other related business equipment.
• Ability to coordinate cross-functional work teams toward project completion.
• Strong attention to detail.
• Strong planning & organizing skills.
• Creative thinking.

JOB RESPONSIBILITIES:

• Partnering with hotel teams to drive marketing strategies.
• Reports to and collaborates with the Director of Marketing on all portfolio-wide marketing opportunities.
• Writing copy, proofing, and developing content as needed.
• Acting as a resource to the field and corporate staff regarding all marketing opportunities.
• Participating in the branding and rebranding of managed assets, including hotels and restaurants.
• Serving as a communication conduit and counsel for all marketing programs with both internal stakeholders and external vendors/agencies.
• Developing promotional opportunities to increase sales.
• Managing budgets and analyzing overall effectiveness of marketing efforts.
• Working in tandem with a two-member design team and partnering with our ecommerce team.
• Improving internal processes.
• Executing annual media plans. Coordinating and overseeing ad, website, and collateral production. This includes negotiating contracts, initiating requests for artwork, copywriting, approving artwork, providing follow-up, processing invoices, maintaining the budget, and assessing ad effectiveness. Participates in branding discussions and monitors brand cohesiveness through all marketing materials.
• Communicating all marketing programs to the field and corporate staff and acting as a resource in assessing marketing opportunities. Provides guidance and direction as needed to the Marketing Dept. staff and develops the marketing dept. infrastructure by improving processes and creating SOPs. Assists hotel property teams with developing annual media plans and provides marketing guidance.
• Analyzing marketing plan effectiveness. Researching new marketing opportunities. Developing focus groups to analyze customer needs and travel trends.
• Working with outside PR vendors to create press releases as needed. Providing guidance on PR and promotional opportunities to increase sales.
• Utilizing KSFs personally to prioritize time.
• Understanding market conditions and their potential marketing value to maximize market share.
• Aligning campaigns and materials to overall marketing strategy.
• Working with internal partners to define marketing plan scope and objectives.
• Developing marketing collateral and messaging.
• Driving consistency and brand awareness across regions and locations.
• Reviewing and tracking the status of marketing campaigns and providing updates and ongoing analysis to parties involved.
• Remaining flexible to the needs of the business.

Company Overview

As the global leader in third-party hotel management, our growing portfolio represents over 1,550 hotels in all 50 states and 22 countries, from top international lodging brands to luxury hotels, destination resorts, and lifestyle hotels. Our associates around the globe are passionate about serving our guests and driving exceptional results, and thrive in a culture where everyone is inspired to be the best. Join a world of possibility with Aimbridge Hospitality.

Benefits

After an initial waiting period, those hired into full-time positions are eligible for a competitive benefits package that includes the following:

• Now offering Daily Pay! Ask your Recruiter for more details.
• Medical, Dental, and Vision Coverage.
• Short-Term and Long-Term Disability Income.
• Term Life and AD&D Insurance.
• Paid Time Off.
• Employee Assistance Program.
• 401k Retirement Plan.