Top Talent Recruiter is hiring: Marketing Specialist in Montgomery

MARKETING SPECIALIST
MONTGOMERY, AL

Position to start January 15, 2025

Duties and responsibilities:

• Conduct market research to identify customer trends, competitor offerings and demographic data.
• Consult with creative teams to produce branding ideas, graphic designs, promotional materials, and advertising copies.
• Discover effective marketing and promotional channels, including media platforms to be used to relay product messages to customers.
• Investigate the performance of a company’s marketing campaigns and strategies through evaluating key performance metrics.
• Create innovative marketing campaigns depending on robust data and present the recommendations to management.
• Create goals and objectives to approach customers through appropriate marketing channels.
• Help in outbound and inbound marketing activities by displaying expertise in certain areas such as events planning, advertising, optimization, and content development.
• Manage the creation and editing of short videos that inform, explain, motivate, and inspire.
• Plan and execute all digital marketing as well as social media, print, and display campaigns.
• Use the latest technology to allow our content and messages to reach a wider audience.

Skills and qualifications required:

• Superior verbal, written and analytical skills.
• A strong grasp of current marketing tools including graphics software and social media management platforms.
• Experience building websites while performing and measuring SEO/SEM.
• Excellent communication and interpersonal skills.
• Attention to detail for precise analysis of data.
• Critical thinking and problem-solving skills.
• Ability to work under pressure and motivation to succeed in a competitive environment.
• Ability to work with teams and collaborate.
• Excellent leadership and managerial skills.
• Time management and multitasking skills with the ability to prioritize tasks.

Education and training requirements:

Bachelor’s degree or equivalent experience in journalism, marketing, communications, or a related field. Proficiency in Microsoft Office Suite, Adobe Creative Suite, content management software, and customer relationship management. Knowledge of HTML and CSS is also required.

Great company, competitive starting pay and benefits!