Lennar USA is hiring: Marketing Manager in Palm Beach Gardens

Marketing Manager in Palm Beach Gardens, FL at Lennar

Marketing Manager

We are Lennar
Lennar is one of the nation's leading homebuilders, dedicated to making an impact and creating an extraordinary experience for their Homeowners, Communities, and Associates by building quality homes and providing exceptional customer service. Lennar has been recognized as a Fortune 500 company and consistently ranked among the top homebuilders in the United States.

Join a Company that Empowers you to Build your Future
The Marketing Manager will support the Director of Sales (DOS) to create and coordinate the company’s advertising, sales, and marketing research and strategy, focusing on all advertising related media including Internet, traffic generation, collaterals, promotional events, digital marketing, and public relations activities.

Your Responsibilities on the Team

1. Review and analyze sales and marketing reports and provide recommendations to the Director of Sales to create an effective marketing and advertising campaign.
2. Manage all advertising and promotional budgets for each community within the Division.
3. Update and maintain accurate community information for Welcome Home Center digital presentations.
4. Maintain overall appearance of all Welcome Home Centers.
5. Measure digital marketing performance metrics by looking at SEO/SEM performance.
6. Manage digital photography coordination with vendors and New Home Consultants.
7. Manage Public Relations and the placement of press releases in support of the marketing plan.
8. Coordinate and attend community openings, events, and Realtor events.
9. Manage communications with the ad agency and marketing trade partners.
10. Monitor the effectiveness of all advertising/marketing efforts.
11. Attend sales meetings to keep sales informed of all activities.
12. Create collateral material including floorplans, renderings, and price sheets.
13. Manage market research functions to ensure strategic plans are effective.
14. Work with sign vendors on signage quotes and install coordination.
15. Track division sales, starts, closing, and inventory count.
16. Oversee maintenance of the database for direct mail campaigns.
17. Manage New Home Consultant reporting relating to traffic, sourcing, appointments, and sales.
18. Perform other duties as directed by the Director of Sales.

Requirements

1. High school diploma or equivalent required.
2. Bachelor’s degree or equivalent work experience in a related field required.
3. Minimum 3 years proven experience in Marketing and/or Advertising, preferably in a Digital based environment.
4. Excellent communication skills, verbal and written.
5. Strong organizational and interpersonal skills.
6. Valid driver’s license and good driving record.

Contacts
Daily interaction with various division personnel, outside agencies, business partners, consultants, and homeowners.

Physical & Office/Site Presence Requirements:
Some office work which may require the ability to occasionally bend, stoop, reach, lift, move and carry office materials and supplies weighing 25 pounds or less.

Life at Lennar
At Lennar, we are committed to fostering a supportive and enriching environment for our Associates, offering a comprehensive array of benefits designed to enhance their well-being and professional growth.

Lennar is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws.

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