Syracuse University is hiring: Marketing Strategist in City of Syracuse

Pay rates at Syracuse University are based on a combination of factors including, but not limited to, the job responsibilities; the candidate’s education, training, work experience and key competencies; the university’s strategic priorities; internal peer equity; applicable federal, state, local laws, grant funding and contractual requisites; and external market analyses.

Staff Level: S4

FLSA Status: Exempt

Hours: Standard University business hours
8:30am – 5:00pm (academic year)
8:00am – 4:30pm (summer)
Hours may vary based on operational needs.

Job Type: Full-time

Unionized Position Code: Not Applicable

Job Description

Reporting to the Director of Marketing Strategy, the Marketing Strategist is a strategic thinker who can translate big-picture marketing vision into implementable operational and tactical plans. This individual is a dot-connector who must understand how all marketing efforts can work together to build our brand and advance goals. The Strategist partners with designated business/academic units and brings together channel owners, creative producers, and communicators to bring marketing strategies from concept to completion. A modern marketer, this individual thinks holistically and ensures channel teams are empowered and engaged in bringing their expertise to the table to co-create effective integrated marketing strategies. The Strategist partners with designated business/academic units to understand goals and objectives and to translate those into targeted marketing strategies. Regularly provides counsel to both the Director and Executive Director of Marketing Strategy.

Education and Experience

• Minimum of three (3) plus years of experience in marketing strategy development.

Skills and Knowledge

• A track record of implementing major national omnichannel marketing campaigns that meet or exceed stated measurable goals.
• Higher education experience is a plus.

Responsibilities

• Works closely with Enrollment and Student Experience divisions’ marketing/communications teams to ensure effective prioritization and planning annually.
• Collaborates with Marketing channel teams and project managers on the development of marketing plans and related materials.
• Helps team members troubleshoot challenges.
• Works with team members on the management of annual integrated marketing campaigns inclusive of planning, launch, reporting, and optimization phases.
• Partners with manager and Enrollment and Student Experience divisions to map out annual strategic partnership opportunity plans and related goals.
• Provides counsel to the Director and Executive Director of Marketing Strategy and collaborates on building best-in-class marketing operations.
• Stays up to date on data and industry trends.
• Other duties as assigned.

Application Instructions

In addition to completing an online application, please attach a resume and cover letter.

About Syracuse University

Syracuse University is a private, international research university with distinctive academics, diversely unique offerings, and an undeniable spirit. Located in the geographic heart of New York State, with a global footprint, and over 150 years of history, Syracuse University offers a quintessential college experience. The scope of Syracuse University is a testament to its strengths: a pioneering history dating back to 1870; a choice of more than 200 majors, 100 minors, and 200 advanced degree programs offered across the University’s 13 schools and colleges; over 15,000 undergraduates and over 6,000 graduate students; more than a quarter of a million alumni in 160 countries; and a student population from all 50 U.S. states and 123 countries. For more information, please visit http://www.syracuse.edu.

EEO Statement

Syracuse University is an equal-opportunity, affirmative-action institution. The University prohibits discrimination and harassment based on race, color, creed, religion, sex, gender, national origin, citizenship, ethnicity, marital status, age, disability, sexual orientation, gender identity and gender expression, veteran status, or any other status protected by applicable law to the extent prohibited by law. This nondiscrimination policy covers admissions, employment, and access to and treatment in University programs, services, and activities.

Commitment to Supporting and Hiring Veterans

Syracuse University has a long history of engaging veterans and the military-connected community through its educational programs, community outreach, and employment programs. After World War II, Syracuse University welcomed more than 10,000 returning veterans to our campus, and those veterans literally transformed Syracuse University into the national research institution it is today. The University’s contemporary commitment to veterans builds on this historical legacy, and extends to both class-leading initiatives focused on making an SU degree accessible and affordable to the post-9/11 generation of veterans, and also programs designed to position Syracuse University as the employer of choice for military veterans, members of the Guard and Reserve, and military family members.

Commitment to a Diverse and Inclusive Campus Community

Syracuse University maintains an inclusive learning environment in which students, faculty, administrators, staff, curriculum, social activities, governance, and all other aspects of campus life reflect a diverse, multi-cultural, and international worldview. The University community recognizes and values the many similarities and differences among individuals and groups. At Syracuse, we are committed to preparing students to understand, live among, appreciate, and work in an inherently diverse country and world made up of people with different ethnic and racial backgrounds, military backgrounds, religious beliefs, socio-economic status, cultural traditions, abilities, sexual orientations, and gender identities. To do so, we commit ourselves to promoting a community that celebrates and models the principles of diversity and inclusivity.