Marketing manager Job at West Monroe in Chicago

Qualifications

• Bachelor’s degree in Business, Communications, Marketing / Advertising (or related field of study) required
• 10 years of integrated B2B marketing experience, preferably specific to healthcare, life sciences or a professional services environment
• Strong writing and editing skills as well as verbal communication skills
• Proficient in Microsoft Office Suite Software
• Experience working under tight deadlines and a fast-paced environment
• Ability to manage projects from conception through completion
• Ability to work both independently and within a team environment
• Very organized and ability to manage time, relationships, schedule multiple meetings, and stay on top of multiple communications
• Strong analytical skills, ability to solve problems and attention to detail are key

Responsibilities

• This role will develop and execute a go-to-market strategy aligned with practice goals
• You will be responsible for managing day-to-day activities associated with creating high-end thought leadership, including primary research, articles, and videos, developing differentiated messaging as well as leading event strategy and management for tradeshows and conferences
• We are looking for someone that brings passion and new ideas to the table, understands the value of ROI and how to measure the impact of marketing, and is a strategic business partner willing to work across all levels to achieve goals
• This position will work closely with members of the marketing, business development, healthcare and life sciences and leadership teams
• Conduct market research and competitor analysis to help inform practice strategy
• Design and execute our go-to-market strategy across all target audiences (including, but not limited to health plan, dental plan, provider and life sciences)
• Research, evaluate, and build business cases around new marketing opportunities
• Manage marketing execution for the firm’s healthcare and life sciences practice, including thought leadership, events and tradeshows, business development support and marketing campaigns
• Manage content creation across all categories primary research, articles, videos, etc.
• Interest and availability to attend healthcare-related events
• Assist with internal and external marketing communications
• Partner with leadership to execute pre- and post-event outreach for events and develop targeted campaigns
• Measure, analyze and report on ROI across marketing campaigns and initiatives
• Manage ongoing healthcare and life sciences marketing budget
• Lead client nurturing campaigns to stay top of mind at existing healthcare and life sciences clients
• Partner with leadership on marketing healthcare assets through innovative marketing techniques and programs

Benefits

• Information on our competitive total rewards package, including our bonus structure and benefits is here
• Individual salaries are determined by evaluating a variety of factors including geography, experience, skills, education, and internal equity
• Employees (and their families) are covered by medical, dental, vision, and basic life insurance
• Employees are able to enroll in our company’s 401k plan, purchase shares from our employee stock ownership program and be eligible to receive annual bonuses
• Employees will also receive unlimited flexible time off and ten paid holidays throughout the calendar year
• Ten weeks of paid parental leave will also be available for use after successful completion of one year of employment

Salary Range

• Seattle or Washington, D.C.: $120,800 - $134,400 USD
• Los Angeles: $126,500 - $140,800 USD
• New York City or San Francisco: $132,300 - $147,200 USD
• A location not listed above: $115,000 - $128,000 USD

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