Marketing Manager Job at Latitude Inc in Rockville

Job Overview:

We are seeking an experienced and dynamic Marketing Manager with a strong background in the biotech, pharmaceutical, or food industry. The ideal candidate will bring expertise in crafting and executing strategic marketing initiatives, driving brand growth, and engaging with target audiences. This role is critical in shaping our market presence, fostering customer relationships, and achieving business objectives in a highly regulated and competitive environment. This position offers hybrid flexibility.

Responsibilities:

• Strategic Marketing Planning
• Develop and implement comprehensive marketing strategies to achieve business goals.
• Conduct market research and competitive analysis to identify opportunities and trends.
• Align marketing plans with product development and sales strategies.
• Brand Management
• Strengthen brand positioning through targeted campaigns and consistent messaging.
• Oversee the development of marketing materials, including brochures, presentations, and digital content.
• Campaign Execution
• Plan and execute multi-channel campaigns (digital, print, events) to generate leads and enhance brand visibility.
• Measure and analyze campaign performance, adjusting strategies as needed.
• Content Development
• Collaborate with cross-functional teams to create technical, regulatory-compliant, and engaging content.
• Manage thought leadership initiatives, such as white papers, webinars, and industry presentations.
• Stakeholder Engagement
• Partner with R&D, sales, and regulatory teams to ensure marketing efforts align with business priorities.
• Maintain relationships with industry associations and regulatory bodies.
• Budget Management
• Manage the marketing budget effectively, ensuring maximum ROI.
• Monitor expenses and provide regular financial reports to leadership.