We’re a small (but growing) team on a big mission to help consumer brand founders maximize the value of their businesses. If that sounds like something you can get behind, come join us!
Location: Boston-based. This is a hybrid role with a mix of in-office and remote work.
Salary: $80,000 - $100,000 per year, plus equity and comprehensive benefits.
About Drivepoint:
Drivepoint is revolutionizing the way consumer brands scale and manage their financial operations. We provide cutting-edge, data-driven solutions designed to help brands thrive in the ever-changing consumer landscape.
We are seeking a creative and results-oriented Marketing Manager to join our team and contribute to our growth by creating compelling content and supporting our sales initiatives.
Role Overview:
As a Marketing Manager at Drivepoint, you will play a key role in driving our content strategy, digital presence, and sales enablement efforts. You will work closely with the sales and design teams to craft engaging messaging, build assets for marketing channels, and manage our website. This is an exciting opportunity for a creative and detail-oriented individual who thrives in a fast-paced environment.
Key Responsibilities:
- Content Strategy and Creation: Develop and publish new content for our website, social media, and email channels, ensuring it aligns with brand messaging and resonates with our target audience.
- Email Marketing: Create all content for our weekly newsletter with thousands of subscribers. Find ways to improve, optimize and scale email marketing to support demand generation efforts.
- Website Management: Oversee the marketing website, including updates on Webflow, content revisions, and site optimization for improved user experience.
- Paid Marketing Creative Assets: Collaborate with design resources to create standout visual and copy assets for paid marketing campaigns, with a focus on LinkedIn.
- Sales Enablement: Create persuasive sales materials, including brochures, case studies, and presentations, to empower our sales team and drive conversations.
- Social Media Leadership: Own and grow Drivepoint’s social media presence, with a particular focus on LinkedIn, ensuring consistent engagement and growth.
Qualifications:
- Excellent copywriting skills, with the ability to craft engaging and clear content that communicates our value proposition.
- A basic design sensibility and experience creating or working with design resources to produce high-quality marketing materials.
- Strong proficiency in LinkedIn and other social media platforms, with a track record of driving engagement and conversion.
- Experience working in a SaaS company, with an understanding of B2B marketing and customer acquisition strategies.
- Experience creating and maintaining Webflow websites.
Bonus Qualifications:
- Experience creating marketing materials for financial audiences or in a financial services environment.
- Knowledge of eCommerce and CPG (Consumer Packaged Goods) industries, including related marketing strategies.
- Experience with community management and building engaged online communities.
Why Drivepoint?
- Innovative Environment: Work with a passionate team shaping the future of financial operations for consumer brands.
- Competitive Compensation: Enjoy a competitive salary, equity opportunities, and comprehensive benefits, including a monthly stipend to spend on our awesome customers’ products.
- Career Impact: Lead and influence the marketing strategy of a growing, industry-leading company.
- Cutting-Edge Technology: Be part of a company that offers technology and expertise delivering the value of an internal strategic finance team at a fraction of the cost.
- Client Collaboration: Join a team trusted by leading omnichannel brands, providing solutions that make finance a competitive advantage.
If you’re a creative, results-driven marketer ready to make an impact, we’d love to hear from you!
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