CareerArc is hiring: Marketing Analyst in Fishers

POSITION PURPOSE

The Marketing Analyst is responsible for collecting, analyzing, and interpreting data to help drive informed marketing strategies. This role involves assessing the performance of marketing campaigns, identifying trends, and providing actionable insights to optimize ROI. The ideal candidate possesses strong analytical skills, a deep understanding of marketing principles, and proficiency in data visualization tools.

At the heart of this role is the opportunity to work with a fast-moving, dynamic team that thrives on innovation and collaboration. In this exciting environment, you'll play a pivotal role in shaping strategies, embracing challenges, and making a tangible impact on the success of the organization. This position is ideal for someone who enjoys working in a high-energy, team-oriented setting where agility and creativity are highly valued.

ESSENTIAL DUTIES

1. Analyze marketing campaign performance and provide data-driven recommendations for optimization.
2. Conduct market research to identify trends, customer preferences, and competitive dynamics.
3. Develop and maintain marketing dashboards and performance reports.
4. Collaborate with cross-functional teams to define KPIs and assess campaign success.
5. Use tools such as Microsoft Power BI and Excel to analyze and visualize data.
6. Evaluate the effectiveness of marketing strategies, including digital, social media, and traditional channels.
7. Perform customer segmentation, audience building, and overall campaign management.
8. Present insights and recommendations to stakeholders to guide strategic decision-making.
9. Monitor and forecast market trends to identify potential opportunities and threats.
10. Manage and clean marketing datasets to ensure accuracy and consistency.
11. Partner with CX executives on overall customer retention strategies.

REQUIRED KNOWLEDGE, SKILLS AND ABILITIES

EDUCATION and/or EXPERIENCE

A Bachelor's degree (B.A. / B.S.) in Data Analytics, Marketing, or related field or the equivalent combination of education and experience is required. At least 4 years related experience preferred.

LANGUAGE SKILLS

Exceptional written, verbal, and interpersonal communication skills. Comfortable working with and communicating with all levels of employees including senior leadership and external vendors and customers. Routinely reads, interprets, and analyzes financial reports, general business periodicals, professional journals, technical procedures, and/or governmental/legal regulations. Routinely writes complex detailed reports and business correspondence. Routinely presents information and responds to questions from groups of managers (may include top management), clients, customers, and the general public.

REASONING/PROBLEM SOLVING ABILITY

Routinely analyzes and defines problems, establishes facts, and draws valid conclusions. Able to deal with nonverbal symbolism (formulas, scientific equations, graphs, etc.). Able to interpret an extensive variety of technical instructions/information in mathematical or diagram form and deal with several abstract and non-concrete variables.

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

Able to stand and/or walk and reach with hands and arms, climb or balance, stoop, kneel, crouch, and/or crawl up to 35% of the time.

Able to sit over 70% of the time.

Able to lift to 25 pounds up to 35% of the time.

WORK ENVIRONMENT

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.

Typically works in a general office environment and in retail locations.

TRAVEL REQUIREMENTS

Travels up to 15% of the time, including overnight.

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