Sinclair Broadcast Group
Sinclair Broadcast Group is hiring: Marketing Associate in Portland
Sinclair Broadcast Group, Portland, OR, United States, 97204
KATU/KUNP is looking for a Marketing Associate who will serve as a dedicated marketing, data, and content powerhouse across the station’s Sales and Solutions teams. From time to time, the Marketing Associate may manage assigned accounts in the role of a junior Marketing Consultant. The ideal candidate will be a well-organized multitasker with a passion for assisting others in the workgroup and contributing to the team’s success.
Responsibilities include:
- Work efficiently with the team of Marketing Consultants (MC) and Management to support new and existing business in achievement of substantial client and station growth.
- Provide world-class administrative support to the MCs and Management and customer service to existing and new clients.
- Collaborate with MCs to fulfill advertising clients’ RFP requests and manage ad scheduling process.
- Drive research efforts to support MCs in selling integrated solutions to new and existing clients.
- Develop client-specific advertising solutions and associated sales collateral based on client’s needs and market opportunity.
- Process customer account orders and billing information with diligent attention to detail.
- Manage preempts and develop make good plans to accurately represent client’s delivery requirements.
- Project manage creative process and campaign execution for TV and digital solutions, including asset collection, production and trafficking.
- Manage databases to proactively run reports related to critical sales outcomes and present findings to Sales and Management teams as applicable.
- Provide database maintenance to ensure clean CRM and ability to pull data quickly, including determination of areas where the team can increase efficiency in marketing programs and sales strategy.
- Serve as a trusted advisor by conducting high quality business and industry analyses and reporting out to internal teams and external clients.
- Drive business goals by notifying sales team of upsell and account expansion opportunities.
Key Attributes and Qualifications:
- Passion and enthusiasm for playing a supporting role, and contributing to team success.
- Ability to communicate effectively with peers, supervisors, and colleagues.
- Effectively negotiate and influence with, or without authority.
- High emotional intelligence, empathy, competitiveness, and high level of urgency in delivering elite experiences for our internal team and external clients.
- Strong evidence of listening skills, verbal communication, and professional writing style.
- Engaged as a continuous learner with evidence of striving to be a high performer in role.
- Ability to work with teammates to receive, digest, and determine necessary outcomes for an assignment and meet strict deadlines while maintaining accuracy.
- Technologically savvy with ability to use multiple internet and software platforms to perform duties.
- Understanding of digital reporting and analytic metrics.
- Marketing or advertising experience a plus.
- Proficiency in Microsoft Excel, Project, PowerPoint, Word, and Outlook.