Content Marketing Strategist Job at SIMCO Electronics in San Mateo

Position Overview

The Content Marketing Strategist will play a crucial role in shaping and executing innovative content strategies that boost engagement, nurture leads, and elevate SIMCO as an industry thought leader. Reporting to the Head of Marketing Programs, you will craft impactful content that drives our business objectives and resonates with our audiences in regulated industries.

This opportunity requires 5-7 years of experience in content marketing, ideally in the B2B, SaaS, or technical domains. The ideal candidate will possess a unique blend of storytelling prowess and a data-oriented approach to enhancing content performance.

Key Responsibilities

• Content Strategy & Execution: Spearhead the creation and rollout of a comprehensive content marketing strategy aimed at boosting lead generation, enhancing customer engagement, and increasing brand visibility.
• Manage the content calendar, ensuring it aligns seamlessly with marketing campaigns, product launches, and emerging industry trends.

Content Development & Leadership:

• Generate and supervise a variety of content assets, from whitepapers and blog posts to case studies, videos, and webinars.
• Collaborate with subject matter experts to produce technical, audience-focused content that showcases SIMCO's expertise and value proposition.
• Ensure all content adheres to SIMCO's voice, tone, and branding guidelines.

SEO & Performance Optimization:

• Develop and apply SEO strategies to enhance content visibility and effectiveness.
• Utilize analytics tools to assess content success and refine future strategies.

Cross-Functional Collaboration:

• Engage with demand generation, product marketing, and digital marketing teams to ensure content aligns with overarching marketing aims.
• Work with design and multimedia teams to create high-quality visuals and interactive content.

Thought Leadership & Industry Impact:

• Foster thought leadership by pinpointing industry trends and producing content that meets the needs of our target audiences.
• Highlight customer success stories to illustrate the value of SIMCO's solutions within regulated sectors.

Qualifications

• 5-7 years of experience in content marketing, preferably in B2B, SaaS, or technical fields.
• Demonstrated ability to create and manage content strategies leading to meaningful leads and engagement.
• Outstanding writing, editing, and storytelling abilities, with a knack for conveying complex topics in an accessible manner.
• Strong understanding of SEO, content management systems (e.g., WordPress), and performance analytics tools (e.g., Google Analytics).
• Familiarity with regulated industries or technical markets (e.g., aerospace, biomedical devices) is a significant advantage.
• Bachelor's degree in Marketing, Communications, Journalism, or a related area.

About Us

SIMCO stands as a leader in calibration services and software solutions uniquely tailored for industries where precision and reliability are paramount, including aerospace, biomedical devices, and other critical sectors. Our mission is to empower customers in achieving operational excellence and compliance where it truly matters.

We are crafting a world-class marketing team to spur growth and innovation, and we invite motivated and skilled candidates for the role of Content Marketing Strategist to join us in this exciting journey.