Senior Creative Lead (Freelancer) Job at Within in New York

WITHIN is the world's first Performance Branding company, partnering with some of the biggest brands in the world to drive business growth through innovative marketing strategies. Our integrated operating model collapses the traditional marketing silos between creative and media, performance and brand, and across media channels. With a full suite of offerings including media, creative, SEO, Lifecycle, Retail Media, Affiliate and Influencer, we’re able to work with our brand partners in an integrated fashion, allowing us to align marketing strategies back to core business objectives.

At WITHIN, we champion growth, innovation, and forward-thinking creativity. Now, we're looking for a Senior Creative Lead freelancer who embodies this ethos: a talented, multidisciplinary creative who can ideate, design, and craft our clients’ digital narratives. Boasting several years of experience in the realm of digital content creation with a strong social and digital portfolio, you know what it takes to grow brands through exciting, engaging, and beautiful content.

Responsibilities

• Performance-Focused Content Creation: Craft content with intent. From ideation to execution, you’ll be charged with weaving our clients’ visual identity, voice, and ethos into groundbreaking content, pushing engagement and metrics beyond set KPIs.
• Multifaceted Ideation and Creative Development: You’ll brainstorm, concept, plan, produce, edit, and write copy for content within a lean structure to bring ideas to life.
• Trend Analysis & Application: Vigilantly monitor the digital sphere. Absorb emerging social trends, ensuring our content remains at the front of relevance and innovation.
• Detail-Oriented Post-Production & Delivery: Ensure each content piece undergoes rigorous post-production process & QA. Every detail matters.
• Operational Mastery: Command multiple projects. Adhere to tight schedules, and ensure an iterative approach, valuing feedback and refining accordingly.

Requirements

• Solid Track Record: 4-5 years in the trenches, creating and producing paid and organic social content. Your portfolio should echo your proficiency.
• Technical Prowess: Deep knowledge of Adobe Creative Suite (Premiere Pro, Photoshop, After Effects), Figma, and Capcut.
• Studio Proficiency: Over 3+ years planning/running in-studio shoots.
• Intuitive Insights: A holistic grasp of the social media landscape is crucial.
• Versatility: Equally adept at team-based and solo projects.
• Rapid Adaptability: A dynamic environment isn't a challenge but an opportunity.
• Excellent Communication Skills: The ability to communicate well with clients and internal stakeholders is a must.
• Production Budget Management: Ability to bid, forecast, keep a running total, and reconcile wrapped budgets for your shoots is a must.

Nice to have:

• Generative AI Experience: Proficiency in Midjourney, Stable Diffusion, ChatGPT a plus.
• Retouching: Photo retouching a plus.
• Styling & Set/Prop Design: Experience with wardrobe selection & curation, set design, prop selection and styling.
• Food & Beverage Production: Experience generating content for food & beverage brands.
• Fashion/Retail Production: Experience generating content for retail and/or fashion brands.

We offer a competitive rate based on education, experience, and skills level ($22-$95).

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We want to let you know that our office is dog-friendly, with dogs present in the office regularly. Are you comfortable working in an environment where dogs are present? *

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