Paid Media Specialist Job at Humanitru in Richmond

Are you passionate about crafting high-impact marketing campaigns and optimizing paid media strategies to deliver measurable results? Do you thrive on data-driven decision-making and enjoy helping mission-driven organizations grow? If so, Humanitru wants to hear from you!

About This Role

Humanitru is an integrations-first software platform for nonprofits that empowers organizations to centralize their data and streamline their operations. By connecting with leading platforms like Mailchimp, QuickBooks Online, DonorSearch, and other best-in-class tools, Humanitru replaces legacy CRMs and eliminates data silos, giving nonprofits a unified view of their supporters and operations.

We’re seeking an Ads/Paid Media Specialist to help strategize, execute, and optimize paid marketing campaigns across multiple platforms. As part of our growing marketing team, you’ll play a key role in amplifying Humanitru’s brand and helping nonprofits discover how we can support their missions.

What You’ll Do:

• Develop and Execute Campaign Strategies: Build and manage paid advertising campaigns across Google Ads (including YouTube), LinkedIn, G2, and other niche outlets relevant to the nonprofit sector.

• Audience Identification and Segmentation: Research, define, and segment target audiences across paid media platforms based on industry demographics, behaviors, and job roles to ensure precise targeting and maximize campaign relevance and impact.

• Optimize Campaign Performance: Analyze campaign performance data, identify trends, and adjust strategies to maximize ROI and drive traffic, engagement, and conversions.

• Budget Allocation: Manage ad budgets set by the VP of Sales and the Director of Marketing to ensure optimal allocation of resources for high-performing campaigns.

• Creative Collaboration: Work closely with the marketing team to develop compelling ad creatives and landing pages that resonate with target audiences.

• Asset Creation: Collaborate with the Director of Marketing to develop and refine creative assets, including ad copy, visuals, and videos, tailored for paid media campaigns.

• A/B Testing: Conduct testing of ad copy, creative assets, and audience segments to continuously improve campaign effectiveness.

• Reporting & Insights: Provide detailed performance reports and actionable insights to internal stakeholders, showcasing campaign results and areas for improvement.

• Nonprofit Expertise: Research and identify new ad channels or opportunities tailored to the unique needs of nonprofits.

What You’ll Accomplish:

• Optimize for a 15-25% CTR increase over 3-6 months.

• Reduce CPC by 10–15% over 6 months through better targeting and keyword optimization.

• Increase conversion rates by 10–20% over 3-6 months by refining landing pages and ad targeting.

• Increase ROAS by 10–20% over 6 months through audience segmentation and creative optimization.

What You’ll Bring:

• Proven experience in paid media strategy, execution, and optimization—3+ years of experience in a similar role is ideal.

• Proficiency in Google Ads (Search, Display, and YouTube), LinkedIn Ads, and familiarity with platforms like G2 and other niche ad channels.

• A strong understanding of Adobe Creative Suite, HubSpot, and Google Business Suite.

• Analytical mindset with the ability to interpret data, generate insights, and make data-driven decisions.

• Exceptional organizational skills to manage multiple campaigns simultaneously.

• Creative problem-solving abilities and a proactive mindset.

• Familiarity with nonprofit marketing is a big plus but not required.

Why Humanitru?

At Humanitru, we are more than just a company—we’re a team of passionate individuals who care deeply about the work we do and the impact we make. We are a remote-first company headquartered in Richmond, VA, offering the flexibility to work from wherever you thrive while staying connected to a collaborative, supportive, and dynamic team.

We believe in the power of teamwork and innovation, and every member of our team is a valued contributor to our shared success. We foster an inclusive culture where new ideas are encouraged, diverse perspectives are celebrated, and everyone has the opportunity to make their voice heard. Collaboration is at the heart of everything we do, and we love tackling challenges together, whether it’s brainstorming creative campaigns, fine-tuning strategies, or celebrating a job well done.

What sets us apart is our passion for the nonprofit sector and our dedication to our clients. We partner with mission-driven organizations, helping them achieve more through innovative technology and thoughtful support. When our clients succeed, we celebrate right alongside them—because their victories are our victories.

At Humanitru, you’ll find not just a workplace but a mission-driven environment where you can grow, make an impact, and help uplift the nonprofit sector. As a minority-and-woman-founded company, we are committed to diversity, equity, and inclusion—values that shape both our internal culture and the work we do every day.

If you’re looking to join a team where your ideas, talents, and contributions matter—and where your work has the potential to make a meaningful difference—Humanitru is the place for you.

Ready to Join Us?

If you’re excited about using your paid media expertise to make a real impact, we’d love to hear from you! Apply today and help us empower and uplift the nonprofit sector through innovative technology.

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