Lumen
Senior Lead Marketing Manager of Campaign Analytics
Lumen, Santa Fe, New Mexico, us, 87503
Lumen Senior Lead Marketing Manager of Campaign Analytics Santa Fe, New Mexico Apply Now Lumen connects the world. We are igniting business growth by connecting people, data, and applications – quickly, securely, and effortlessly. Together, we are building a culture and company from the people up – committed to teamwork, trust, and transparency. People power progress.
If you would like to know a bit more about this opportunity, or are considering applying, then please read the following job information. Lumen’s commitment to workplace inclusion and employee support shines bright. We’ve made the Newsweek 2024 Greatest Workplaces for Diversity list and achieved a perfect score of 100 on the Human Rights Campaign Corporate Equality Index (CEI) for the fifth consecutive year. Plus, we’re the top employer in the communications and telecom industry, ranking 12th overall across all industries in The American Opportunity Index. We’re looking for top-tier talent and offer the flexibility you need to thrive and deliver lasting impact. Join us as we digitally connect the world and shape the future. The Role The Senior Lead Marketing Manager resides within Campaigns & Programs and reports into the Analytics Team. Campaign Analytics delivers analysis, insights, and recommendations on campaign and program performance on both a proactive and reactive basis using a range of analysis techniques, to inform and optimize our marketing tactics. This is a highly visible role that requires strong project management, reporting proficiency, strategic data analysis, and excellent presentation skills. The ideal candidate will be a team player focused on data analytics and marketing campaign/program optimization to substantially impact pipeline, progression, and deal closure. Location This is a remote opportunity open to candidates located anywhere in the U.S. The Main Responsibilities Provide business intelligence to help understand trends and patterns, identify gaps and opportunities, and make data-informed decisions. Provide campaign performance analysis by collecting and analyzing data, developing insights, creating visualizations, and delivering monthly analytic packages to stakeholders. Track proof of campaign performance/execution through Salesforce dashboards, PowerBI, Excel, and email readouts. Expert in Excel with the ability to manipulate large data sets, create pivot tables, review data sets, implement complex searches/formulas, and provide analytical recommendations based on the information gathered. Performance analysis based on statistical analysis (e.g., descriptive analysis, inferential analysis, predictive analysis, prescriptive analysis, exploratory data analysis (EDA), and causal analysis, utilizing basic methods like mean, standard deviation, regression, hypothesis testing, and sample size determination). Comfortable presenting data as a story during executive reporting calls. Work in an agile environment, make decisions and complete reporting and ad hoc requests on time and without assistance. Requires a self-starter with strong experience in organization, communication, execution, and accuracy. What We Look For in a Candidate Bachelor’s degree in marketing, business, or related discipline (preferred) 6+ years’ experience in a marketing or sales role planning and actioning multiple, complex marketing programs including budget management Data Analysis: Ability to manipulate and interpret large data sets to identify trends, insights, and actionable recommendations. Critical Thinking: Assess campaign performance and pinpoint areas of improvement. Data Analytics/Visualization Tools: Proficiency in platforms like Adobe Analytics, Salesforce, Marketo, Excel, PowerBI. Expert experience in Microsoft Excel is a must and experience using various statistical analysis techniques. Campaign Metrics and KPIs: Deep understanding of metrics like ROI, LTV, Cost Per Sale, Conversion Rates, Lead Generation metrics, and Pipeline performance. Strong interpersonal, facilitation, project management, and organizational skills; ability to successfully juggle multiple projects and effectively prioritize tasks Rapid learner who thrives in a fast-paced, high-growth environment Strong written skills, verbal communication skills, and presentation skills Data-driven mindset with attention to detail, producing accurate and creative work Strong collaborative and problem-solving skills to execute marketing programs in support of achieving SMART business objectives while keeping a positive attitude Experience building reports and dashboards in Salesforce.com and experience using Power BI Compensation This information reflects the anticipated base salary range for this position based on current national data. Minimums and maximums may vary based on location. Individual pay is based on skills, experience, and other relevant factors. Location Based Pay Ranges $103,711 - $138,281 in these states: AL, AR, AZ, FL, GA, IA, ID, IN, KS, KY, LA, ME, MO, MS, MT, ND, NE, NM, OH, OK, PA, SC, SD, TN, UT, VT, WI, WV, WY $108,896 - $145,195 in these states: CO, HI, MI, MN, NC, NH, NV, OR, RI $114,082 - $152,109 in these states: AK, CA, CT, DC, DE, IL, MA, MD, NJ, NY, TX, VA, WA Lumen offers a comprehensive package featuring a broad range of Health, Life, Voluntary Lifestyle benefits and other perks that enhance your physical, mental, emotional, and financial wellbeing. Disclaimer The job responsibilities described above indicate the general nature and level of work performed by employees within this classification. It is not intended to include a comprehensive inventory of all duties and responsibilities for this job. Job duties and responsibilities are subject to change based on evolving business needs and conditions.
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If you would like to know a bit more about this opportunity, or are considering applying, then please read the following job information. Lumen’s commitment to workplace inclusion and employee support shines bright. We’ve made the Newsweek 2024 Greatest Workplaces for Diversity list and achieved a perfect score of 100 on the Human Rights Campaign Corporate Equality Index (CEI) for the fifth consecutive year. Plus, we’re the top employer in the communications and telecom industry, ranking 12th overall across all industries in The American Opportunity Index. We’re looking for top-tier talent and offer the flexibility you need to thrive and deliver lasting impact. Join us as we digitally connect the world and shape the future. The Role The Senior Lead Marketing Manager resides within Campaigns & Programs and reports into the Analytics Team. Campaign Analytics delivers analysis, insights, and recommendations on campaign and program performance on both a proactive and reactive basis using a range of analysis techniques, to inform and optimize our marketing tactics. This is a highly visible role that requires strong project management, reporting proficiency, strategic data analysis, and excellent presentation skills. The ideal candidate will be a team player focused on data analytics and marketing campaign/program optimization to substantially impact pipeline, progression, and deal closure. Location This is a remote opportunity open to candidates located anywhere in the U.S. The Main Responsibilities Provide business intelligence to help understand trends and patterns, identify gaps and opportunities, and make data-informed decisions. Provide campaign performance analysis by collecting and analyzing data, developing insights, creating visualizations, and delivering monthly analytic packages to stakeholders. Track proof of campaign performance/execution through Salesforce dashboards, PowerBI, Excel, and email readouts. Expert in Excel with the ability to manipulate large data sets, create pivot tables, review data sets, implement complex searches/formulas, and provide analytical recommendations based on the information gathered. Performance analysis based on statistical analysis (e.g., descriptive analysis, inferential analysis, predictive analysis, prescriptive analysis, exploratory data analysis (EDA), and causal analysis, utilizing basic methods like mean, standard deviation, regression, hypothesis testing, and sample size determination). Comfortable presenting data as a story during executive reporting calls. Work in an agile environment, make decisions and complete reporting and ad hoc requests on time and without assistance. Requires a self-starter with strong experience in organization, communication, execution, and accuracy. What We Look For in a Candidate Bachelor’s degree in marketing, business, or related discipline (preferred) 6+ years’ experience in a marketing or sales role planning and actioning multiple, complex marketing programs including budget management Data Analysis: Ability to manipulate and interpret large data sets to identify trends, insights, and actionable recommendations. Critical Thinking: Assess campaign performance and pinpoint areas of improvement. Data Analytics/Visualization Tools: Proficiency in platforms like Adobe Analytics, Salesforce, Marketo, Excel, PowerBI. Expert experience in Microsoft Excel is a must and experience using various statistical analysis techniques. Campaign Metrics and KPIs: Deep understanding of metrics like ROI, LTV, Cost Per Sale, Conversion Rates, Lead Generation metrics, and Pipeline performance. Strong interpersonal, facilitation, project management, and organizational skills; ability to successfully juggle multiple projects and effectively prioritize tasks Rapid learner who thrives in a fast-paced, high-growth environment Strong written skills, verbal communication skills, and presentation skills Data-driven mindset with attention to detail, producing accurate and creative work Strong collaborative and problem-solving skills to execute marketing programs in support of achieving SMART business objectives while keeping a positive attitude Experience building reports and dashboards in Salesforce.com and experience using Power BI Compensation This information reflects the anticipated base salary range for this position based on current national data. Minimums and maximums may vary based on location. Individual pay is based on skills, experience, and other relevant factors. Location Based Pay Ranges $103,711 - $138,281 in these states: AL, AR, AZ, FL, GA, IA, ID, IN, KS, KY, LA, ME, MO, MS, MT, ND, NE, NM, OH, OK, PA, SC, SD, TN, UT, VT, WI, WV, WY $108,896 - $145,195 in these states: CO, HI, MI, MN, NC, NH, NV, OR, RI $114,082 - $152,109 in these states: AK, CA, CT, DC, DE, IL, MA, MD, NJ, NY, TX, VA, WA Lumen offers a comprehensive package featuring a broad range of Health, Life, Voluntary Lifestyle benefits and other perks that enhance your physical, mental, emotional, and financial wellbeing. Disclaimer The job responsibilities described above indicate the general nature and level of work performed by employees within this classification. It is not intended to include a comprehensive inventory of all duties and responsibilities for this job. Job duties and responsibilities are subject to change based on evolving business needs and conditions.
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