Tbwa Chiat/Day Inc
Product Marketing Manager - New Audiences GTM
Tbwa Chiat/Day Inc, Los Angeles, California, United States, 90079
San Francisco, CA, New York, NY, Portland, OR, or Remote within Canada or United States
All the relevant skills, qualifications and experience that a successful applicant will need are listed in the following description. At Mercury, we’re building better banking for all types of businesses. We started by imagining what the best banking platform for startups would be like. Fast forward a few short years, and we are adding more and more financial tools to support businesses as they grow. To help us accomplish this, we’re looking for a Product Marketing Manager who can take the banking platform we’ve built for startups and put it in the context of different industries, starting with professional services (such as marketing agencies, consulting firms, etc.). As the Product Marketing Manager of New Audiences GTM, you will be responsible for managing and executing marketing campaigns to support our growth goals in new verticals. You will be an expert in understanding and engaging with the needs of our target customers and will have a deep understanding of their unique goals and challenges. You’ll assess and determine which segments of a broad market we will go after, and execute on that plan. Responsibilities:
Deeply understand our target customers and the competitive landscape. Own positioning, audience segmentation, key value propositions, and channel strategy for the professional services audience. Build strong relationships across marketing and sales teams to develop advertising, landing pages, public relations outreach, email campaigns, case studies, and social posts. Test, learn, and iterate on marketing strategies. Roll up your sleeves to get things done, including writing press releases and negotiating sponsorships. Relentlessly measure success and pivot when necessary. Partner with engineering, design, marketing, and business teams to develop and execute GTM plans. Qualifications:
5+ years experience, with 3+ years of product marketing or solutions marketing experience at a tech company (FinTech a plus). Marketing generalist with experience in various marketing strategies. Ability to influence others and work cross-functionally. Strong prioritization skills and ability to create long-form documentation. Experience with data analysis and SQL is a plus. Passionate about solving problems for founders and entrepreneurs. Flexible and comfortable with rapid change. The total rewards package at Mercury includes base salary, equity (stock options), and benefits. Our target new hire base salary ranges for this role are the following: US employees in the New York City, Los Angeles, Seattle, or San Francisco Bay Area: $151,800 - $160,700 USD US employees outside of the New York City, Los Angeles, Seattle, or San Francisco Bay Area: $136,600 - $144,600 USD Canadian employees (any location): CAD 138,100 - 151,900 We often think it is easier to show than to tell – you’re encouraged to try our demo site and see the product for yourself.
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All the relevant skills, qualifications and experience that a successful applicant will need are listed in the following description. At Mercury, we’re building better banking for all types of businesses. We started by imagining what the best banking platform for startups would be like. Fast forward a few short years, and we are adding more and more financial tools to support businesses as they grow. To help us accomplish this, we’re looking for a Product Marketing Manager who can take the banking platform we’ve built for startups and put it in the context of different industries, starting with professional services (such as marketing agencies, consulting firms, etc.). As the Product Marketing Manager of New Audiences GTM, you will be responsible for managing and executing marketing campaigns to support our growth goals in new verticals. You will be an expert in understanding and engaging with the needs of our target customers and will have a deep understanding of their unique goals and challenges. You’ll assess and determine which segments of a broad market we will go after, and execute on that plan. Responsibilities:
Deeply understand our target customers and the competitive landscape. Own positioning, audience segmentation, key value propositions, and channel strategy for the professional services audience. Build strong relationships across marketing and sales teams to develop advertising, landing pages, public relations outreach, email campaigns, case studies, and social posts. Test, learn, and iterate on marketing strategies. Roll up your sleeves to get things done, including writing press releases and negotiating sponsorships. Relentlessly measure success and pivot when necessary. Partner with engineering, design, marketing, and business teams to develop and execute GTM plans. Qualifications:
5+ years experience, with 3+ years of product marketing or solutions marketing experience at a tech company (FinTech a plus). Marketing generalist with experience in various marketing strategies. Ability to influence others and work cross-functionally. Strong prioritization skills and ability to create long-form documentation. Experience with data analysis and SQL is a plus. Passionate about solving problems for founders and entrepreneurs. Flexible and comfortable with rapid change. The total rewards package at Mercury includes base salary, equity (stock options), and benefits. Our target new hire base salary ranges for this role are the following: US employees in the New York City, Los Angeles, Seattle, or San Francisco Bay Area: $151,800 - $160,700 USD US employees outside of the New York City, Los Angeles, Seattle, or San Francisco Bay Area: $136,600 - $144,600 USD Canadian employees (any location): CAD 138,100 - 151,900 We often think it is easier to show than to tell – you’re encouraged to try our demo site and see the product for yourself.
#J-18808-Ljbffr