Product Marketing Manager - Prescription Optical Go-To-Market

Product Marketing Manager - Prescription Optical Go-To-MarketApply to this job Location pin icon Los Angeles, CA •Menlo Park, CA •Burlingame, CA •New York, NY •Seattle, WA + 4 more - Hide Apply to this job At Meta Reality Labs, we build tools that help people feel connected anytime, anywhere. We're on a mission to build the next computing platform by putting people at the center of emerging hardware and software technologies, whether on the go with wearables and augmented reality, in the home or at work, or fully immersed in alternate virtual reality worlds. The Meta Reality Labs Product Marketing organization leads inbound product marketing, product launch strategy, and in-market business growth. The Product Marketing team influences early stage product development and roadmaps, creates go-to-market plans, supports in-market growth of the ecosystem, and provides direction for future investments. We're looking for an experienced Consumer Product Marketing Manager, specializing in prescription optical products, to join our growing product marketing team and support a global audience. You will be responsible for influencing product strategies and positioning for target audiences, leading go-to-market efforts that drive awareness and adoption, and working cross functionally with partners throughout the company. You will have in-depth experience in the prescription optical industry, analytics, consumer insights, and product commercialization in B2C contexts.Product Marketing Manager - Prescription Optical Go-To-Market ResponsibilitiesWork with internal and external partners to optimize the prescription smart glasses customer experience and drive product adoption.Influence product development and support a case for business investment by synthesizing, analyzing, and implementing learnings from customer feedback sources (e.g. in-market feedback, industry reports, competitive assessments, customer research, alpha/beta tests, etc) to strengthen outcomes for product-market-fit.Create go-to-market (GTM) strategy to drive product adoption & engagement.Identify market strategy and target audiences, develop product positioning, pricing, and placement, inform forecasting with data and insights, and collaborate across cross-functional teams (marketing, sales, communications, partnerships, etc) to achieve launch goals.Manage prescription data and analytics with internal and external partners, and uncover actionable insights to drive access and adoption in existing and new channels.Serve as the subject matter expert on prescription wearer and channel needs and mindsets.Manage prescription product claims, content, and pricing in B2C and B2B contexts, and for wearers with and without insurance.Minimum Qualifications5+ years of experience in product marketing, product management, management consulting, business strategy in vision correction and/or eye health fields.Experience building partnerships with Product Management and cross-functional teams, and shaping product roadmaps and go-to-market strategies.Experience analyzing data, and translating to insights that support product development and go-to-market strategies.Experience leading implementation of complex products or service offerings.Experience working on issues that may not be clearly defined and require strategic direction, analysis of situations, and conceptual thinking.Experience working with technical partners to translate between technical and consumer languages.Experience collaborating with external vendors and partners.Bachelor's degree.Preferred QualificationsExperience working independently and adapting in a fast-paced, entrepreneurial, and fluid environment, identifying and escalating issues early and often.Experience working with consumer electronics channels and retailers.Masters or MBA degree.For those who live in or expect to work from California if hired for this position, please click here for additional information. Locations3Use ctrl + scroll to zoom the mapZoom inZoom outRecenterData Center About MetaMeta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today-beyond the constraints of screens, the limits of distance, and even the rules of physics. $128,000/year to $186,000/year + bonus + equity + benefitsIndividual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta. Equal Employment Opportunity and Affirmative Action Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice here . Meta is committed to providing reasonable support (called accommodations) in our recruiting processes for candidates with disabilities, long term conditions, mental health conditions or sincerely held religious beliefs, or who are neurodivergent or require pregnancy-related support. If you need support, please reach out to accommodations-ext@meta.com .