CEVA Logistics
Senior Marketing Manager, Calming & Wellness
CEVA Logistics, Durham, North Carolina, United States, 27703
Senior Marketing Manager, Calming & Wellness
Is this the role you are looking for If so read on for more details, and make sure to apply today. The success of a company depends on the passionate people we partner with. Together, let's share our talents. As a global leader in animal health, Ceva Animal Health believes our success is linked to our passionate people researching, developing, producing and supplying innovative health solutions for all animals, which contributes to the future of our diverse planet. We are committed to ensuring the highest possible level of care and well-being for farm animals (poultry, pigs, ruminants), companion animals (dogs and cats), and wildlife. Indeed, our “Together, Beyond Animal Health” vision emphasizes that the health and wellbeing of people, animals, and our planet are totally interlinked. More than ever, Ceva is committed to a "One Health" approach. As part of our “Diversity, Equity and Inclusion” policy, Ceva Animal Health is committed to the employment of people with disabilities and will make reasonable accommodations throughout the interview process to ensure an inclusive and accessible experience for all applicants. To request an accommodation, please contact a member of the Ceva Talent Acquisition team. Your Missions: Location: Commutable to a Ceva US Location (Bridgewater, NJ – Durham, NC – Lenexa, KS) Ceva is seeking a talented, energetic, experienced Marketer to develop strategy and drive marketing plans for the Calming & Wellbeing portfolio, with a primary focus on Feliway. This presents a dynamic opportunity across multiple customer segments and channels (including e-commerce, brick-n-mortar retail, veterinary clinics, and more). The incumbent will own strategic and tactical marketing, branding, advertising, and promotional activities, and maintain forecasts for products within the scope of responsibility. The Brand Manager will focus on delivering expected financial targets for products in the assigned portfolio by maximizing the unique opportunity in each channel. Responsibilities and Key Duties: Develop creative, sales-generating brand marketing plans based on sound strategy analysis and insights that serve a B2B and B2C audience. Execute those plans flawlessly and with strict adherence to expense guidelines. Solid positioning and messaging at the portfolio/product level that serves an omnichannel opportunity. B2B marketing plans, programs, and campaigns that communicate product value propositions, educate internal and external customers, and build brand awareness while complying with regulatory standards. B2C marketing plans that drive awareness, trial, loyalty, and advocacy through novel approaches to pet owner engagement. Ensure that all plans/tools are compelling and effectively deliver clear, differentiated brand messages vs competition. Maintain a close connection to the Ceva Sales team and Strategic Accounts team, providing partnership with frequent communication to convey strategy and business updates. Build connections and relationships across the entire Ceva Companion Animal organization, both within the North American Zone and with colleagues in global headquarters. Build relationships with Key Opinion Leaders, both individuals and organizations, that impact Ceva’s opportunity for growth and position as a market leader. Maintain accurate production and expense forecasts for individual product SKUs. Continually analyze market research and business results, striving to understand Ceva’s successes and challenges and quickly formulate appropriate actions to respond to identified opportunities. Manage Ceva’s relationship with all outside vendors who provide marketing support services. Complete other duties as required. Core Competencies: Shape Solutions out of Complexity Client focus Collaborate with Empathy Engage and Develop Drive Ambition and Accountability Influence Others Technical / Functional Competencies: Vision and Approach Development Market Knowledge and Business Acumen Communication Vision and Ambition Implementation Ability to Convince Qualifications: Education: Bachelor’s degree in Marketing, Business, or related field required. MBA preferred. Work experience: 5 to 10 years of brand marketing experience, including a strong background in developing and executing marketing strategy and plans. Relevant Animal Health experience preferred. Travel Required: Estimated 10% - 30% domestic travel is required, depending on location. Some international travel may be required. This job description is intended to convey information essential to understanding the scope of the job and general nature and level of work performed by job holders within this job. This job description is not intended to be an exhaustive list of qualifications, skills, duties, and responsibilities or working conditions associated with the job. This job description is not an employment contract. Ceva reserves the right to modify job duties and/or job descriptions at any time to meet the needs of the business. *VEVRAA Federal Contractor **Ceva is an equal opportunity employer and all qualified applicants will be considered for employment without regard to race, color, religion, sex, national origin, age, genetic information, actual or perceived sexual orientation, gender identity, disability status, protected veteran status, or any other characteristic protected by law.
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Is this the role you are looking for If so read on for more details, and make sure to apply today. The success of a company depends on the passionate people we partner with. Together, let's share our talents. As a global leader in animal health, Ceva Animal Health believes our success is linked to our passionate people researching, developing, producing and supplying innovative health solutions for all animals, which contributes to the future of our diverse planet. We are committed to ensuring the highest possible level of care and well-being for farm animals (poultry, pigs, ruminants), companion animals (dogs and cats), and wildlife. Indeed, our “Together, Beyond Animal Health” vision emphasizes that the health and wellbeing of people, animals, and our planet are totally interlinked. More than ever, Ceva is committed to a "One Health" approach. As part of our “Diversity, Equity and Inclusion” policy, Ceva Animal Health is committed to the employment of people with disabilities and will make reasonable accommodations throughout the interview process to ensure an inclusive and accessible experience for all applicants. To request an accommodation, please contact a member of the Ceva Talent Acquisition team. Your Missions: Location: Commutable to a Ceva US Location (Bridgewater, NJ – Durham, NC – Lenexa, KS) Ceva is seeking a talented, energetic, experienced Marketer to develop strategy and drive marketing plans for the Calming & Wellbeing portfolio, with a primary focus on Feliway. This presents a dynamic opportunity across multiple customer segments and channels (including e-commerce, brick-n-mortar retail, veterinary clinics, and more). The incumbent will own strategic and tactical marketing, branding, advertising, and promotional activities, and maintain forecasts for products within the scope of responsibility. The Brand Manager will focus on delivering expected financial targets for products in the assigned portfolio by maximizing the unique opportunity in each channel. Responsibilities and Key Duties: Develop creative, sales-generating brand marketing plans based on sound strategy analysis and insights that serve a B2B and B2C audience. Execute those plans flawlessly and with strict adherence to expense guidelines. Solid positioning and messaging at the portfolio/product level that serves an omnichannel opportunity. B2B marketing plans, programs, and campaigns that communicate product value propositions, educate internal and external customers, and build brand awareness while complying with regulatory standards. B2C marketing plans that drive awareness, trial, loyalty, and advocacy through novel approaches to pet owner engagement. Ensure that all plans/tools are compelling and effectively deliver clear, differentiated brand messages vs competition. Maintain a close connection to the Ceva Sales team and Strategic Accounts team, providing partnership with frequent communication to convey strategy and business updates. Build connections and relationships across the entire Ceva Companion Animal organization, both within the North American Zone and with colleagues in global headquarters. Build relationships with Key Opinion Leaders, both individuals and organizations, that impact Ceva’s opportunity for growth and position as a market leader. Maintain accurate production and expense forecasts for individual product SKUs. Continually analyze market research and business results, striving to understand Ceva’s successes and challenges and quickly formulate appropriate actions to respond to identified opportunities. Manage Ceva’s relationship with all outside vendors who provide marketing support services. Complete other duties as required. Core Competencies: Shape Solutions out of Complexity Client focus Collaborate with Empathy Engage and Develop Drive Ambition and Accountability Influence Others Technical / Functional Competencies: Vision and Approach Development Market Knowledge and Business Acumen Communication Vision and Ambition Implementation Ability to Convince Qualifications: Education: Bachelor’s degree in Marketing, Business, or related field required. MBA preferred. Work experience: 5 to 10 years of brand marketing experience, including a strong background in developing and executing marketing strategy and plans. Relevant Animal Health experience preferred. Travel Required: Estimated 10% - 30% domestic travel is required, depending on location. Some international travel may be required. This job description is intended to convey information essential to understanding the scope of the job and general nature and level of work performed by job holders within this job. This job description is not intended to be an exhaustive list of qualifications, skills, duties, and responsibilities or working conditions associated with the job. This job description is not an employment contract. Ceva reserves the right to modify job duties and/or job descriptions at any time to meet the needs of the business. *VEVRAA Federal Contractor **Ceva is an equal opportunity employer and all qualified applicants will be considered for employment without regard to race, color, religion, sex, national origin, age, genetic information, actual or perceived sexual orientation, gender identity, disability status, protected veteran status, or any other characteristic protected by law.
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