UX/UI Lead (E-Commerce) | onsite

Job Description

About the Role:

The E-commerce UX/UI Lead is responsible for overseeing the design and strategy for an e-commerce platform. This individual will work closely with cross-functional teams including product, marketing, engineering, and data analytics to create intuitive, visually appealing, and user-friendly digital experiences. The goal is to drive increased conversion rates, customer satisfaction, and long-term loyalty by designing seamless and engaging online shopping journeys.

Key Responsibilities:

• Develop and drive the overall UX strategy for the e-commerce platform, aligning with business goals, user needs, and technological capabilities.
• Collaborate with stakeholders to define the user experience vision, focusing on enhancing usability, accessibility, and overall customer satisfaction.
• Lead the creation of user personas, user journeys, and customer experience mapping to inform design decisions.
• Conduct user research through various methods such as usability testing, surveys, user interviews, and analytics to gather insights and inform design direction.
• Analyze user data, customer feedback, and market trends to identify pain points, opportunities for improvement, and new design solutions.
• Use A/B testing and data-driven insights to validate design decisions and continuously optimize the user experience.
• Ensuring consistency in design quality, adherence to brand guidelines, and effective collaboration with product and engineering teams.
• Define and maintain the e-commerce design system, ensuring a cohesive look and feel across all digital touch points.
• Create wireframes, prototypes, mockups, and high-fidelity designs for new features, product pages, checkout processes, and other e-commerce experiences.
• Work closely with product managers, engineers, marketers, and other stakeholders to prioritize features and design improvements based on business and user needs.
• Present and advocate for design concepts, user experience research, and design solutions to stakeholders at all levels of the organization.
• Collaborate with development teams to ensure seamless implementation of designs and maintain a high-quality user experience throughout the development lifecycle.
• Monitor and evaluate the performance of the e-commerce platform's user experience, identifying areas for improvement and optimizing conversion funnels.
• Stay up-to-date with the latest design trends, tools, and technologies, integrating innovative design practices into the user experience strategy.
• Ensure the platform is accessible and provides an inclusive experience for all users, including those with disabilities.
• Advocate for the customer at every stage of the product development cycle, ensuring that the user experience is central to all decision-making processes.
• Utilize both qualitative and quantitative data to continuously refine the user experience and improve customer retention.

Key Skills & Qualifications:

• 7+ years of experience in UX/UI design, with at least 2-3 years in a leadership or senior role in an e-commerce environment.
• Proven track record of designing successful e-commerce websites or apps, with experience optimizing conversion rates, usability, and customer satisfaction.
• Proficiency in design and prototyping tools such as Figma, Sketch, Adobe XD, InVision, or similar tools.
• Strong understanding of web and mobile design principles, responsive design, and accessibility standards.
• Familiarity with front-end technologies (HTML, CSS, JavaScript) and the development process to effectively communicate with developers.
• Experience with UX research methodologies, including usability testing, surveys, focus groups, and user interviews.
• Strong analytical skills, with the ability to use data from analytics platforms (e.g., Google Analytics, Hotjar) and A/B testing tools to inform design decisions.
• Excellent interpersonal and communication skills, with the ability to work collaboratively across teams and present design concepts to stakeholders.
• Ability to lead and mentor a team of designers, fostering a culture of continuous improvement and innovation.
• Strong critical thinking skills with the ability to solve complex design problems while balancing user needs, business objectives, and technical constraints.
• A strong portfolio showcasing a wide range of UX/UI projects, particularly e-commerce and digital product experiences, demonstrating problem-solving abilities, design process, and outcomes.
• Familiarity with Agile development methodologies and experience working in an Agile environment.

Nice-To-Haves:

• Experience with e-commerce platforms such as Shopify, Magento, BigCommerce, or custom-built solutions.
• Knowledge of SEO best practices and how UX design can impact search rankings and visibility.

Compensation, Benefits and Duration

Minimum Compensation: USD 56,000
Maximum Compensation: USD 196,000
Compensation is based on actual experience and qualifications of the candidate. The above is a reasonable and a good faith estimate for the role.
Medical, vision, and dental benefits, 401k retirement plan, variable pay/incentives, paid time off, and paid holidays are available for full time employees.
This position is available for independent contractors
No applications will be considered if received more than 120 days after the date of this post