Graphic Designer Job at Fallas Automation in Waco

Graphic Designer

Job Summary: The graphic designer will collaborate with the sales team and management to create multi-media materials that highlight our capabilities and ensure our brand stands out in a competitive market.

Duties/Responsibilities:

Marketing Collateral Design:

• Create high-quality brochures, flyers, and product sheets to highlight case packing solutions and technical specifications.
• Design trade show materials, such as booth graphics, banners, and promotional items.
• Manage and design adverts for packaging magazines in a timely manner.

Digital Content Creation:

• Develop engaging digital assets, including social media posts, website banners, and email templates, to promote products and industry events.
• Design visuals for video demonstrations and tutorials that explain the functionality and advantages of our equipment.

Brand Management:

• Maintain brand consistency across all marketing materials and platforms.
• Refresh and update branding elements, including logos and typography, as needed.

Product Visualizations:

• Create detailed 2D and 3D renderings or illustrations of case packing equipment for presentations and technical documentation.
• Collaborate with engineers to visualize machine designs for promotional purposes.

Presentation Design:

• Develop visually appealing slides and materials for client pitches, training sessions, and internal communications.

Collaboration and Feedback:

• Work closely with the marketing and sales teams to align designs with business objectives and customer needs.
• Incorporate feedback from cross-functional teams to refine and improve designs.

Industry Research and Trends:

• Stay updated on packaging and manufacturing industry trends to create relevant and innovative designs.
• Research competitor marketing strategies to identify opportunities for differentiation.

Perform other duties as assigned.

Required Skills/Abilities:

• Proficiency in design tools such as Adobe Creative Suite (Photoshop, Illustrator, InDesign).
• Knowledge of CAD software or 3D modeling tools is advantageous.
• Strong understanding of typography, color theory, and layout design principles.
• Familiarity with digital marketing platforms and optimization techniques for social media and websites.
• Excellent communication and collaboration skills.
• Strong attention to detail and ability to meet tight deadlines.
• Problem-solving mindset with the ability to translate complex concepts into simple visuals.

Education and Experience:

• Bachelor’s degree in graphic design, visual arts, or a related field.
• Proven experience as a Graphic Designer, preferably in manufacturing, packaging, or a related B2B industry.
• Portfolio showcasing work on technical or industrial projects is a plus.
• Experience in the packaging or manufacturing industry preferred.
• Knowledge of motion graphics or video editing for product demonstrations is preferred.
• Understanding of UX/UI design principles preferred.

Physical Requirements:

• Office-based role with opportunities to collaborate with teams on the production floor.
• May require occasional travel to trade shows or customer sites to support marketing efforts. Less than 25%