Social Media & Influencer Coordinator Job at Thank God It's Natural in Chicago

The tgin® Social Media & Influencer Coordinator will play a key role in driving our digital presence by crafting engaging content, managing social media platforms, and building strong relationships with influencers. We’re seeking a proactive, forward-thinking go-getter who takes initiative, thrives in a fast-paced environment, and actively contributes to brand growth. This person will represent the brand with the highest standards, embodying our core values of positivity, excellence, accountability, collaboration, and problem-solving. Based at our Chicago office, this full-time, on-site position is essential in fostering community engagement and increasing brand awareness in the textured hair care space. 

Responsibilities 

Social Media & Content Management 

• Conceptualize and execute fresh, trendy content ideas for Instagram, TikTok, and Facebook 
• Develop and manage a comprehensive content strategy aligned with tgin®'s mission and marketing objectives 
• Manage the social content calendar 
• Create high-quality visual content, including professional product photography and video 
• Write captivating social media captions that resonate with our audience 
• Manage and grow tgin®'s presence across multiple platforms  
• Monitor social platforms to stay updated on current trends, sounds, and concepts 
• Engage actively with our online community, responding to comments, messages, and mentions 
• Track and analyze social metrics to refine our strategy and improve performance 
• Occasionally attend brand events, capturing content as needed 
• Organize content folders and maintain efficient filing systems 
• Assist in coordinating photoshoots and other marketing initiatives 
• Plan and execute social media giveaways from start to finish 

Influencer & Content Creator Partnerships 

• Identify gaps and new opportunities by researching influencers who align with the tgin® brand. 
• Create and maintain a master influencer list while managing + nurturing ongoing relationships to ensure long-term partnerships 
• Coordinate influencer partnerships, including content creation and campaign execution 
• Build and coordinate the delivery of influencer mailers and one-off package sends  
• Outsource content from creators for requests that can't be met in-house 
• Monitor creators during TikTok live sessions 

Required Skills/Abilities:   

• Demonstrated ability to work autonomously, take initiative, and make decisions independently, self-motivated with a proactive mindset. 
• Proficiency in Microsoft Office Suite, Adobe Creative Suite, Asana; experience with retail analytics. 
• Skilled in using various cameras for professional on-site photography (iPhone, DSLR, etc.) and experience with professional camera equipment. 
• Expertise in photo and video editing software/apps. 
• Experience in high-quality content creation, with a meticulous eye for detail (framing shots, adjusting lighting, and ensuring proper camera settings). 
• Ability to give direction during content shoots, working effectively with teams and models. 
• Strong storytelling, collaboration, and presentation skills. 
• Able to track progress and KPIs effectively to drive performance. 
• Ability to work with a variety of people in various disciplines, fostering strong relationships. 
• Experience in the beauty or haircare industry is a bonus. 

Education and Experience: 

• Bachelor’s degree in Marketing, Communications, Public Relations, or a related field is preferred. 
• 2-3 years of brand marketing experience, preferably in the beauty industry. 
• Proven experience creating engaging content for social platforms (Instagram, TikTok, Facebook, etc.) and managing brand social accounts. 
• Experience building relationships with influencers and understanding influencer marketing strategies. 
• Familiar with social media analytics tools and using data to inform strategies. 
• Excellent organizational skills with experience managing multiple projects simultaneously. 
• Open to feedback and committed to continuous improvement. 
• Strong time management skills and the ability to prioritize and shift tasks efficiently. 

Physical Requirements:  

• Prolonged periods sitting at a desk and working on a computer. 
• Must be able to lift up-to 15 pounds during in-store setups, product demonstrations, or related events. 

Our office is located in Chicago, ½ block north of the United Center just west of Fulton Market.