Marketing Coordinator Job at United Way of the Columbia-Willamette in Portland

Starting salary: $46,225 to $58,925
Reports to: Director of Marketing and Communications
Status: Regular, Full time, Non-Exempt
Cover letter strongly encouraged. 

United Way Equity Definition
We recognize that structural racism and other forms of oppression have contributed to persistent disparities in our region. We must focus our work on the most marginalized groups, and we know that centering race and ethnicity is critical to ending the historical and social inequities that continue to exist in our region.

Purpose of this Role
The Marketing Coordinator is an entry-level position that plays a vital role in United Way’s marketing and communications efforts, with a focus on engaging donors, raising awareness, and driving support for the organization’s mission. This role is ideal for a motivated individual with a marketing background seeking to grow their skills in a collaborative and mission-driven nonprofit environment.

Key Accountabilities
Core Responsibilities: 

• Understand brand standards and work with stakeholders to ensure standards are upheld across all communication mediums.  
• Embolden UWCW’s social media presence by designing, building and tracking social media campaigns related to the organization’s progress and updates.  
• Champion inclusive and culturally responsive marketing practices that resonate with diverse communities. 

• Draft and edit content for collateral and branded materials, including emails, newsletters, advertisements, website content, press releases, and social media content. 
• Lead on design, layout, and printing for key initiatives while ensuring adherence to brand standards. 
• Support the development and delivery of high-impact marketing campaigns across print and digital platforms. 
• Support the maintenance of website content, ensuring information is accurate and engaging. 

• Prepare and analyze regular reports on email marketing performance, social media engagement, and website traffic to optimize campaigns. 
• Design, build, and track email marketing campaigns using platforms like Salesforce Marketing Cloud Account Engagement. 

• Manage the marketing campaign calendar and maintain organized project workflows.  
• Collaborate with the Community Impact team to align messaging with organizational goals. 
• Assist internal teams with creating presentations and collateral for internal and external meetings. 
• Support resource development campaigns by creating donor-centric content and materials. 
• Actively contribute to planning and executing marketing strategies for United Way events. 

• Must be able to work in a fast-paced environment with sometimes competing priorities.
• Must be able to meet specific deadlines and make appropriate adjustments to changing circumstances as necessary.
• Possess a strong work ethic and be flexible in your approach to change.

• This position reports to the Director of Marketing and Communications

• United Way staff, local, regional partners, community and nonprofit organizations, and community members.

• No direct supports

• Bachelor’s degree in Marketing, Communications, or a related field (or equivalent experience). 

• Proficiency in design tools (e.g., Adobe Creative Suite), CMS platforms (e.g., Drupal, Wordpress), and email marketing platforms (e.g., Salesforce Marketing Cloud Account Engagement). 
• Basic understanding of social media management and analytics tools (e.g., Google Analytics, Meta Business Suite). 
• Highly organized with the ability to manage multiple projects and deadlines. 
• Passion for advancing United Way of the Columbia-Willamette's mission and engaging the community. 

This job description describes the general nature and level of work performed by employees assigned to this position. This is not an exhaustive list of all required duties, responsibilities, and skills. Reasonable accommodations may be made to enable disabled individuals to perform the essential functions of the job.