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Serino Coyne

Serino Coyne is hiring: Assistant Media Planner/Buyer in New York

Serino Coyne, New York, NY, United States, 10261

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Job Description

Job Description

Serino Coyne LLC, a division of Omnicom Group Inc., a leading global communications company, is a dynamic mid-sized full-service Advertising and Marketing Agency, specializing in theatre and entertainment related accounts.

We are seeking an entry-level Assistant Media Planner/Buyer, to support the Media department with day-to-day digital media campaign management across display, paid search and paid social as well as assist in managing print and broadcast media for a variety of entertainment-based accounts. This is a full-time, regular, benefits eligible position.

JOB RESPONSIBILITIES (include but are not limited to the following):

  • Work with senior members of the media team to build and execute display media, paid search and paid social campaigns for clients.
  • Enter digital media plans into ad server, liaise with graphic designers internally, and deliver ad tags and creative to vendors in a timely manner. Confirm all campaigns go live on time and pace appropriately.
  • Book e-blasts and facilitate the process through to completion.
  • Strategize and optimize campaigns in Google Ads and social media advertising platforms (Facebook, Twitter, TikTok). Manage budgets to monitor pacing and delivery.
  • Gain understanding of Google's suite of reporting and website management tools (Analytics, Tag Manager, Data Studio) and provide actionable insights for client reports.
  • Work with VP of Media Services and Media Supervisor to liaise with internal departments and external vendors regarding various media processes in print and broadcast.
  • Ensure trade fulfillments are met. Secure trade tickets from account teams and count/process/record and send to media outlets owed
  • Master the AdVantage billing system and create media insertion orders in a timely, organized fashion. Approve, reconcile and ensure accurate client billing and publication payments.
  • Assist and serve as backup for trafficking of broadcast materials to media outlets
  • Research new media opportunities and industry updates; set-up meetings when relevant.
  • Represent agency in a professional manner to all external media partners.

JOB REQUIREMENTS (include but are not limited to the following):

  • Proactive personality with the ability to identify and troubleshoot problems.
  • Experience in digital media planning/buying, paid social, paid search and ad serving platforms a plus, but not required.
  • Excellent communication (both written and oral) and interpersonal skills.
  • Ability to multi-task and work in a fast-paced, deadline-driven environment. Be flexible and receptive to changing priorities.
  • Can handle a large volume of work, and flexibility to work long hours if needed.
  • Strong computer skills in MS Office applications.
  • Must be a detailed-oriented quick learner with strong organizational skills.
  • Comfort with numbers and math.
  • Bachelor's Degree in advertising, marketing or relevant field a plus.

Serino Coyne LLC is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

Annual Salary
$45,000—$47,500 USD