Cook Group
Marketing Specialist 2
Cook Group, Bloomington, Indiana, United States, 47401
Overview
The Marketing Specialist will support Cook Medical’s MedSurg division. Strategic marketing works across the product lifecycle to drive company and product brand positioning and achieve business goals. The Marketing Specialist 2 supports the execution of marketing plans that drive the specialty’s business goals and the company’s brand strategy.
*Positions will be filled at 1 of 3 levels, dependent upon candidate qualifications. *
Responsibilities
Contributes to the development of strategic objectives for marketing projects and campaigns
Collaborates with the agency to initiate projects and develop project plans for marketing campaigns and content
Understands the audience and objective of marketing projects to help identity appropriate reviewers and collaborators
Performs desktop research on markets and competitors
Manages marketing channels with limited supervision, working closely with events and digital marketing teams
Assists marketing managers with marketing planning duties or projects, as assigned
Engages with sales team through CRM and other communication methods to support launch of marketing tools and gain feedback
Collaborates with digital marketing team, to analyze campaign data and provide reports to marketing managers
May support more than one specialty
Works independently with limited supervision on larger, moderately complex projects
Uses prior experience, analysis, and a broad understanding to find solutions to difficult, and sometimes, complex issues
Foster and maintain a workplace culture respectful and supportive of individual differences
Must work and interact effectively and professionally with and for others throughout various levels of the global organization
Must maintain company values, policies and standards
Must have effective oral and written communication skills
Qualifications
Bachelor’s degree required in marketing or business
2-3 years of relevant experience
Experience in developing project plans and managing marketing channels
Domestic travel may be required
General office environmental conditions
Sitting for extended periods of time
Requires close visual acuity for working with computers
Must be able to perform the essential functions of the job, with or without reasonable accommodations
*Positions will be filled at 1 of 3 levels, dependent upon candidate qualifications. *
Responsibilities
Contributes to the development of strategic objectives for marketing projects and campaigns
Collaborates with the agency to initiate projects and develop project plans for marketing campaigns and content
Understands the audience and objective of marketing projects to help identity appropriate reviewers and collaborators
Performs desktop research on markets and competitors
Manages marketing channels with limited supervision, working closely with events and digital marketing teams
Assists marketing managers with marketing planning duties or projects, as assigned
Engages with sales team through CRM and other communication methods to support launch of marketing tools and gain feedback
Collaborates with digital marketing team, to analyze campaign data and provide reports to marketing managers
May support more than one specialty
Works independently with limited supervision on larger, moderately complex projects
Uses prior experience, analysis, and a broad understanding to find solutions to difficult, and sometimes, complex issues
Foster and maintain a workplace culture respectful and supportive of individual differences
Must work and interact effectively and professionally with and for others throughout various levels of the global organization
Must maintain company values, policies and standards
Must have effective oral and written communication skills
Qualifications
Bachelor’s degree required in marketing or business
2-3 years of relevant experience
Experience in developing project plans and managing marketing channels
Domestic travel may be required
General office environmental conditions
Sitting for extended periods of time
Requires close visual acuity for working with computers
Must be able to perform the essential functions of the job, with or without reasonable accommodations