Boston Scientific
Group Marketing Manager, Core
Boston Scientific, Osseo, Minnesota, United States, 55311
Additional Location(s):
N/A Diversity - Innovation - Caring - Global Collaboration - Winning Spirit - High Performance At Boston Scientific, we’ll give you the opportunity to harness all that’s within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we’ll help you in advancing your skills and career. Here, you’ll be supported in progressing – whatever your ambitions. About the role:
Check below to see if you have what is needed for this opportunity, and if so, make an application asap. The Group Marketing Manager I (GMM I) will be responsible for developing and driving key marketing and business objectives for the Core portfolio (PTA, atherectomy, vascular access, guidewires, IVUS) targeting the ~$2.7B worldwide market. Additionally, this individual will also lead BSC’s efforts in defining go-to market strategies for customers operating Outside the Hospital (OTH), in either the Office-Based Lab (OBL) or Ambulatory Surgery Center (ASC) sites of service. Key activities for the GMM I include contributing to setting strategic direction for the global business, meeting revenue & profitability targets globally, building a high-performance marketing team and working cross-functionally to integrate marketing strategies with R&D, operations, clinical, med affairs, reimbursement and sales. Your responsibilities will include: Lead team of marketing product managers to achieve excellent performance in downstream marketing activities and product management. Develop and execute multi-year, integrated commercial plans for the Core portfolio, ensuring alignment with franchise and PI Vascular objectives, and the Strategic Plan. Drive execution of commercial plan to obtain identified franchise revenue, profitability, and budget objectives. Oversee the team’s work establishing positioning, messaging, and channel tactics for the Core and NEXTLAB OTH solutions to build the brand. Partner with global marketing leaders to ensure consistency across geographies, and with cross-functional partners to ensure alignment across key communication and customer engagement channels. Partner closely with OTH sales leadership to define and execute commercial strategy targeting the $1B OTH market segment. Key workstreams include customer targeting, pricing/portfolio strategy and value-add solution bundles. Coach teams to develop simple, differentiated, concise messages and to create innovative downstream marketing solutions, programs, and tools to create value and drive preference. Establish in-depth knowledge of peripheral vascular business environment; provide insights in the formulation of the US Annual Operating Plan (AOP) market and revenue forecasting. Identify and communicate competitive threats and opportunities for the franchise and lead competitive action / response plans. Spend time in the field to gain market and clinical insights, and build relationships with key physicians to drive education, market adoption and innovation of BSC products. Required qualifications: Bachelor’s degree required (Business, Engineering, Science, Healthcare/Biomedical), advanced degree preferred. Previous management/team leadership experience in a relevant function or business. 5+ years of medical device marketing experience. Experience planning and managing product launches. Track record of success leading cross-functionally and with global partners to develop plans, strategies, and tools to maximize sales potential. Demonstrated experience developing and giving presentations to internal and external customers including sales teams, physicians, cardiovascular service line administrators, and executives. Travel – approximately 20-25%. Preferred qualifications: Masters/MBA preferred. An individual that is highly motivated with an action-oriented mindset. Exceptionally strong collaboration skills coupled with a “team-first” leadership philosophy. Requisition ID:
598274 Minimum Salary:
$122,100 Maximum Salary:
$232,000 The anticipated compensation listed above and the value of core and optional employee benefits offered by Boston Scientific (BSC) – see www.bscbenefitsconnect.com -- will vary based on actual location of the position and other pertinent factors considered in determining actual compensation for the role. Compensation will be commensurate with demonstrable level of experience and training, pertinent education including licensure and certifications, among other relevant business or organizational needs. As a leader in medical science for more than 40 years, we are committed to solving the challenges that matter most – united by a deep caring for human life. Our mission to advance science for life is about transforming lives through innovative medical solutions that improve patient lives, create value for our customers, and support our employees and the communities in which we operate. Now more than ever, we have a responsibility to apply those values to everything we do – as a global business and as a global corporate citizen. At Boston Scientific, we recognize that nurturing a diverse and inclusive workplace helps us be more innovative and it is important in our work of advancing science for life and improving patient health. That is why we stand for inclusion, equality, and opportunity for all. By embracing the richness of our unique backgrounds and perspectives, we create a better, more rewarding place for our employees to work and reflect the patients, customers, and communities we serve. Boston Scientific Corporation has been and will continue to be an equal opportunity employer. To ensure full implementation of its equal employment policy, the Company will continue to take steps to assure that recruitment, hiring, assignment, promotion, compensation, and all other personnel decisions are made and administered without regard to race, religion, color, national origin, citizenship, sex, sexual orientation, gender identity, gender expression, veteran status, age, mental or physical disability, genetic information or any other protected class.
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N/A Diversity - Innovation - Caring - Global Collaboration - Winning Spirit - High Performance At Boston Scientific, we’ll give you the opportunity to harness all that’s within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we’ll help you in advancing your skills and career. Here, you’ll be supported in progressing – whatever your ambitions. About the role:
Check below to see if you have what is needed for this opportunity, and if so, make an application asap. The Group Marketing Manager I (GMM I) will be responsible for developing and driving key marketing and business objectives for the Core portfolio (PTA, atherectomy, vascular access, guidewires, IVUS) targeting the ~$2.7B worldwide market. Additionally, this individual will also lead BSC’s efforts in defining go-to market strategies for customers operating Outside the Hospital (OTH), in either the Office-Based Lab (OBL) or Ambulatory Surgery Center (ASC) sites of service. Key activities for the GMM I include contributing to setting strategic direction for the global business, meeting revenue & profitability targets globally, building a high-performance marketing team and working cross-functionally to integrate marketing strategies with R&D, operations, clinical, med affairs, reimbursement and sales. Your responsibilities will include: Lead team of marketing product managers to achieve excellent performance in downstream marketing activities and product management. Develop and execute multi-year, integrated commercial plans for the Core portfolio, ensuring alignment with franchise and PI Vascular objectives, and the Strategic Plan. Drive execution of commercial plan to obtain identified franchise revenue, profitability, and budget objectives. Oversee the team’s work establishing positioning, messaging, and channel tactics for the Core and NEXTLAB OTH solutions to build the brand. Partner with global marketing leaders to ensure consistency across geographies, and with cross-functional partners to ensure alignment across key communication and customer engagement channels. Partner closely with OTH sales leadership to define and execute commercial strategy targeting the $1B OTH market segment. Key workstreams include customer targeting, pricing/portfolio strategy and value-add solution bundles. Coach teams to develop simple, differentiated, concise messages and to create innovative downstream marketing solutions, programs, and tools to create value and drive preference. Establish in-depth knowledge of peripheral vascular business environment; provide insights in the formulation of the US Annual Operating Plan (AOP) market and revenue forecasting. Identify and communicate competitive threats and opportunities for the franchise and lead competitive action / response plans. Spend time in the field to gain market and clinical insights, and build relationships with key physicians to drive education, market adoption and innovation of BSC products. Required qualifications: Bachelor’s degree required (Business, Engineering, Science, Healthcare/Biomedical), advanced degree preferred. Previous management/team leadership experience in a relevant function or business. 5+ years of medical device marketing experience. Experience planning and managing product launches. Track record of success leading cross-functionally and with global partners to develop plans, strategies, and tools to maximize sales potential. Demonstrated experience developing and giving presentations to internal and external customers including sales teams, physicians, cardiovascular service line administrators, and executives. Travel – approximately 20-25%. Preferred qualifications: Masters/MBA preferred. An individual that is highly motivated with an action-oriented mindset. Exceptionally strong collaboration skills coupled with a “team-first” leadership philosophy. Requisition ID:
598274 Minimum Salary:
$122,100 Maximum Salary:
$232,000 The anticipated compensation listed above and the value of core and optional employee benefits offered by Boston Scientific (BSC) – see www.bscbenefitsconnect.com -- will vary based on actual location of the position and other pertinent factors considered in determining actual compensation for the role. Compensation will be commensurate with demonstrable level of experience and training, pertinent education including licensure and certifications, among other relevant business or organizational needs. As a leader in medical science for more than 40 years, we are committed to solving the challenges that matter most – united by a deep caring for human life. Our mission to advance science for life is about transforming lives through innovative medical solutions that improve patient lives, create value for our customers, and support our employees and the communities in which we operate. Now more than ever, we have a responsibility to apply those values to everything we do – as a global business and as a global corporate citizen. At Boston Scientific, we recognize that nurturing a diverse and inclusive workplace helps us be more innovative and it is important in our work of advancing science for life and improving patient health. That is why we stand for inclusion, equality, and opportunity for all. By embracing the richness of our unique backgrounds and perspectives, we create a better, more rewarding place for our employees to work and reflect the patients, customers, and communities we serve. Boston Scientific Corporation has been and will continue to be an equal opportunity employer. To ensure full implementation of its equal employment policy, the Company will continue to take steps to assure that recruitment, hiring, assignment, promotion, compensation, and all other personnel decisions are made and administered without regard to race, religion, color, national origin, citizenship, sex, sexual orientation, gender identity, gender expression, veteran status, age, mental or physical disability, genetic information or any other protected class.
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