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Mindlance

Graphic Designer - Games Packaging

Mindlance, Pawtucket, Rhode Island, us, 02861


- Hybrid (T, W, Th office with flexibility)

Under the direction of the Creative Manager, this individual will concept, design and execute game packaging and in-package print collateral that communicates game play and brand messaging. This 6-month rotation is responsible for lead graphic design and execution of packaging and print collateral for 2026 line plan additions including backup support of all Game brands.

Key responsibilities: (60%) Design in-package graphics for board games, that includes: - Utilizing team insights to guide item-level design decisions. - Understanding brand strategy, as well as Marketing, Engineering and Design & Development objectives. - Conceptualizing and presenting innovative concepts to meet brand-messaging objectives, deliver play experience and story. - Executing instructions guides that effectively communicate game play. - Executing in-package printed collateral (brochures, posters, cross-sells, activity sheets, etc.) that conveys strong visual branding and marketing message. - Designing presentation deck, and possibly working on storyboard for game play video. (20%) Collaborate with development teams, that includes: - Initiating and attending team meetings, project kick-offs, approval meetings, and status meetings. - Understanding and working within cost parameters for design solutions. - Monitoring and abiding by legal, licensor, and regulatory requirements. (20%) Manage projects and delegate individual assignments, that includes: - Driving multiple projects throughout staggered stages of development. - Delegating whole or partial design projects to Hasbro production designers, internal agency temps, and outside vendors. - Prioritizing work to maximize support and ensure high quality results.

Required Skills & Experience: Proficient in Adobe Suite, (PSD, AI, InD), video editing (After Effect or similar program will be a bonus), Powerpoint, keynote. Portfolio required. Must have at least 3 years in packaging design experience,

understand die line, typography and proper file set up for print production. Nice to have similar industry design experience in toys, games, or consumer product. Top 3 skills to have: - Proficient in Adobe Suit (PSD, AI, InD) - Have packaging and print/color management experience - great in communication

EEO:

"Mindlance is an Equal Opportunity Employer and does not discriminate in employment on the basis of - Minority/Gender/Disability/Religion/LGBTQI/Age/Veterans."